Barbecue enthusiasts have a major calendar milestone approaching this week. To celebrate National Brisket Day on Thursday, May 28, the Pit Masters at Dickey’s Barbecue Pit are serving up a limited-time value promotion. From open to close at participating restaurants across the United States, fans can purchase a Brisket Burnt Ends Sandwich for just $5. The promotion runs through Sunday, May 31, giving guests four days to take advantage of the deal.
The culinary team is bringing back this popular menu item for a brief window in honor of the brand’s 85th anniversary. It serves as a thank-you to fans for their lifetime of support while highlighting the brand’s core protein option: slow-smoked brisket. The value offer is accessible for in-restaurant dining, online ordering, or through the brand’s mobile application while daily supplies last.
Hickory Smoking Customs at Dickey’s Barbecue Pit
The featured sandwich is built using precise preparation techniques. The operational framework highlights several core elements of the dish:
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Premium Cut Selection: Stacked with tender, flavorful chopped pieces sourced from the point of the brisket.
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Signature Glaze: Tossed thoroughly in the brand’s proprietary barbecue sauce.
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Plating Components: Served on a buttery, toasted brioche bun.
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On-Site Preparation: Each brisket is smoked on-site low and slow over hickory wood to develop a signature smoky bark.
Guests can also upgrade their order into a value meal. For $8.50, patrons can pair the beefed-up sandwich with the brand’s collectible, iconic Big Yellow Cup.
“For 85 years, our family has been smoking brisket low and slow the Texas way, and this sandwich brings that tradition to life in every bite. From the smoky bark to the tender, caramelized burnt ends, this is barbecue done right,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Pit Restaurants, Inc. “This deal is our way of saying thank you to the guests who have made Dickey’s part of their family traditions for generations. Great brisket, great value, and plenty of pit-smoked flavor is how we are celebrating National Brisket Day.”
Historic Branding and Global Franchise Network
The promotional event has a limit of one redemption per transaction and cannot be combined with any other discounts, promotions, or active offers. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.
The operation stands as the world’s largest barbecue concept, originally founded in 1941 by World War I veteran Travis Dickey. Over the past 85 years, the Dallas-based, family-founded franchise has focused on serving slow-smoked meats and home-style sides with a “No B.S. (Bad Stuff)” ingredient philosophy.
Beyond daily dine-in, drive-thru, and pick-up services, the chain operates a specialized event division. Hosts can reach the catering experts by dialing the dedicated hotline at +1-866-227-2328 or visiting Dickeys.com to request a formal quote.
For information about becoming a franchise partner, visit DickeysFranchise.com.
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