World’s largest barbecue restaurant delivers an optimized menu with new value combos for barbecue lovers
Dickey’s Barbecue Pit has launched an optimized menu, reworking their historic offerings after 81 years, to combat food inflation, maintain value to guests and simplify ordering.
The world’s largest barbecue restaurant brand, with their guests and franchisees front of mind, has trimmed their menu back 42% to their most traditional barbecue meats and plates and added combo meals.
Dickeys collaborated with franchisees on this year long, menu project that “challenged, tested, and trialed every part of the menu”. Reductions to the menu were data driven and specifically focused on removing items most impacted by sourcing and inflation as well as specialty items with longer preparation times. Guest preferences were also a guide as the brand, “aimed to cut with the precision of a scalpel, and the heart of a pit master”.
Some of the most notable menu adjustments include:
- Redesigned menu boards now feature core barbecue offerings like brisket, ribs, kielbasa sausage, pulled pork, chicken and smoked wings, as plates and sandwiches, but with fewer specialty sandwiches
- Guests now have 7 combo meal options to choose from for added value.
- Turkey is no longer available year-round due to the continuing supply issues and rising costs, however Dickey’s will still offer their signature whole smoked and fried turkeys for holidays meals.
- Burnt ends have been removed from the menu, and sides were trimmed from 11 side items to 7 side items. Fan favorite sides, mac and cheese and fried okra are still available, as well as the popular, original hand cut fries.
- All three of the famous, original, sweet and spicy barbecue sauce options will remain on the menu.
- Family packs and Catering will remain on the menu
“The decision to optimize our menu is a sign of the times. We will always serve the highest quality, pit master prepared Legit Texas barbecue, but we must evolve to stay successful. We needed a sustainable menu with a simplified ordering process, profit protection for franchisees and true value for our loyal guests”, said, Laura Rea Dickey, CEO Dickey’s Barbecue Pit. “If necessity is the mother of invention, then challenges are the parents of creativity. The restaurant industry has battled a challenging economy, food inflation, labor shortages and depressed consumer spending, so that requires a creative solution to continue our success as the world’s largest barbecue brand. We’ve had an overwhelmingly positive guest response to our optimized menu with folks appreciating the value combos. Franchises are appreciative of seeing higher check averages and rising sales.”
To learn more about Dickey’s Virtual Concepts follow:
Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue. At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with ‘No B.S. (Bad Stuff)’ included. Dickey’s Barbecue has 550 locations across the United States and eight other countries.
Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey’s Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit www.Dickeys.com.
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