Dog Haus Continues to Innovate with Hyperlocology Partnership

Dog Haus Continues to Innovate with Hyperlocology Partnership

Acclaimed gourmet hot dog, sausage and burger concept seeing early returns following team-up with leading franchise marketing platform in February

Dog Haus Continues to Innovate with Hyperlocology PartnershipDog Haus is excited to announce that it has tapped Hyperlocology as its lead advertising partner.

The acclaimed brand entered 2023 seeking out the best digital advertising partner for franchise brands with the goal of maximizing every advertisement dollar, while using as many data sources as possible for targeting new and existing customer bases. That search led to Hyperlocology partnership, whose “brand directed, locally perfected” motto seamlessly relates with Dog Haus, and a deal was struck in February to begin working together.

“Now more than ever, meeting your customers where they are is super important, so we’ve adopted an “Always On” digital strategy at Dog Haus,” said Co-founding partner André Vener. “Adding Hyperlocology’s technology provides location-specific targeting and relevance, ensuring our franchisees’ brand-directed campaigns are on target.”

The partnership provides Dog Haus a platform that leverages location-level data and AI to power brand advertising that’s customized based on location. Access location-level reporting and results are paid for by advertising fund contributions, while boosting running campaigns with additional funds to increase results and easily launch custom-tailored marketing campaigns through local data – all available in an easy-to-use dashboard.

Dog Haus has earned a reputation for being an industry innovator and it is at the forefront again, supporting its franchisees and empowering them with custom advertising and marketing. Franchisees are able to launch digital ads customized to their location, while complementing Dog Haus’ efforts on the national level.

The multi-pronged approach Hyperlocology offers also allows guests to engage digitally with the brand at the local level and provide in-person feedback regarding what drew them into their local Dog Haus. This approach allows franchisees to say goodbye to costly franchise marketing agency fees, and hello to the consistent brand-aligned messaging Dog Haus is pushing while making it unique to their own community.

Dog Haus is an award-winning concept known for its gourmet hot dogs, sausages, burgers, plant-based and fried chicken offerings, creative full bar program and The Absolute Brands (virtual concepts). Founded by longtime friends Hagop Giragossian, Quasim Riaz and André Vener, the first Dog Haus opened in Pasadena, California in 2010. Dog Haus was honored with Nation’s Restaurant News’ prestigious MenuMasters Award and has been named in Fast Casual’s Top 10 Movers and Shakers list since 2020. Most recently, Franchise Times announced the winners of its annual Zor Awards and Dog Haus came out on top – winning the prized honor of “Top Brand to Buy.” The brand continues to garner critical acclaim for its signature all beef dogs and hand-crafted sausages with no added nitrates, and 100% Black Angus beef burgers – all of which are made with hormone- and antibiotic-free meat and served on grilled King’s Hawaiian rolls. With its mission to sustainably feed everyone who walks through their doors, Dog Haus also offers a diverse lineup of plant-based burger, sausage and chicken creations. As more and more diners make the brand a “haus”-hold name, Dog Haus continues to give back through its national charity partnership with No Kid Hungry, donating proceeds from its Absolute Würst Sausage Series to help feed millions of kids nationwide.

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