Duke to present, “Brand Under Fire? Effective Crisis Management for Today”, at The Council of Hotel and Restaurant Trainers 89th Annual Event in Napa, CA, February 2015
Duke Marketing, LLC., a full service marketing communications firm specializing in marketing for restaurant and retail multi-location and franchise organizations, announced Linda Duke, chief executive of Duke Marketing, will be a presenter at The Council of Hotel and Restaurant Trainers (CHART), 89th CHART conference at the Embassy Suites Napa Valley, California, February 21-24th, 2015. Duke will present, “Brand Under Fire? Effective Crisis Management for Today”, from 10:00 a.m. – Noon, Monday, February 23rd, 2015.
“We are excited to have Linda as one of our experts for our 89th CHART Conference,” said Patrick Yearout, Director of Training for Ivar’s Restaurants and CHART Board President. “Her educational session regarding crisis management is a must for any hospitality trainer to attend.”
Food allergies, wage protests, credit card database theft, and natural disasters, make it an unfortunate reality that every hotel and restaurant trainer needs to know how to manage and deal with various crisis scenarios. Understanding how to manage a crisis, whether from an unwanted video, photo or rumor on the Internet, to a credit card data breach, food-borne illness or robbery, is not for the faint of heart. Linda Duke, crisis communication expert, will share timely tips for trainers to protect their brand and reputation before it’s too late. Trainers will learn how to be ready to work with teams internally to manage any crisis. Duke will use real case studies and share “how to” for trainers to be leaders in getting their employees prepared.
The Council of Hotel and Restaurant Trainers (CHART) has been a professional organization for more than 40 years with more than 400 members from more than 300 multi-unit restaurant and hotel companies. CHART represents a workforce of almost five million which includes all facets of hospitality training, learning and performance professionals; from entry level to senior executive. The annual winter conference is attended by more than 150 employed by multi-unit lodging, foodservice and other hospitality operators, with the responsibility to create, implement or oversee programs for education, training and developing human resources.
Ms. Duke is a nationally recognized speaker and educator. She speaks frequently at industry and client conferences, and was a founding member of the National Restaurant Association’s Fast Casual Industry Council, FCIC, and a member of the board of directors of the California Restaurant Association’s Educational Foundation, CRAEF. Ms. Duke is a published author, “4 Star Restaurant Marketing Cookbook-Recipes for Restaurateurs™”, created a national educational training program, Local Store Marketing University LSM-U™, offered to multi-unit retail and restaurant operators, and is a contributing writer for restaurant, hospitality and franchise industry trade and business publications.
For 25 years, Duke Marketing has specialized in integrated marketing communications for multi-location and franchise organizations. Duke Marketing offers a full range of services including: thought-leadership, strategic planning, local store marketing, training, crisis communications, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising, social media management, and media buying.
The Council of Hotel and Restaurant Trainers, CHART, is a non-profit professional association founded in 1970, is the leading resource for the development and advancement of hospitality training professional and their organizations. With more than 450 members from more than 300 multi-unit restaurant and hotel companies, CHART represents a workforce of almost three million. CHART includes all facets of hospitality training, learning and performance professionals; from entry level to senior executive. CHART’s mission is to develop hospitality training professionals to advance industry training practices and improve operational results by providing access to education, tools and resources. To learn more, visit www.chart.org.
Duke Marketing, LLC, established in 1989, is a California-based full service marketing firm providing strategic communications and creative brand building expertise for multi-location and franchise organizations. Duke Marketing combines a full range of services with on-target strategies, fresh ideas and break-out creative concepts to offer complete sales driving solutions for multi-unit restaurants, retail, hospitality, and foodservice operations. For more information contact Duke Marketing at 415-492-4534 or please visit www.dukemarketing.com or Facebook