Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, announced today the signing of a multi-unit store development agreement with existing franchise group, Travel Mart, Inc., for seven new restaurants in La Crosse and Eau Claire, Wis. The first restaurant is planned to open in 2014 and the remainder by 2020.
Travel Mart, Inc., a retailer of fuel and food products in convenience stores, is headquartered in Dells, Wis. The company has ten Travel Mart locations throughout the area that are managed by The Gussel family and members of Travel Mart Operations, Inc. This group currently operates six Dunkin’ Donuts in Wisconsin and, in addition to today’s announcement, has previously committed to develop another seven restaurants throughout the state for a total of 20 locations. Travel Mart shares an ownership structure with Holiday Wholesale, Inc., a distributor of food and sundry products, and Vacationland Vendors, Inc., a vending and amusement service company.
“We are excited to continue to expand Dunkin’ Donuts’ presence throughout western Wisconsin and play an important role in the daily lives of people who live, work and visit here,” said Gary Gussel, Dunkin’ Donuts franchisee. “We have a passion and loyalty for the brand and look forward to the opening of our Dunkin’ Donuts restaurants in the years to come.”
With these agreements, the Wisconsin market is officially sold out. Opportunities with Dunkin’ Donuts remain available across the country. To drive its expansion efforts, Dunkin’ Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets.
Dunkin’ Donuts’ new look includes four distinct restaurant design options for franchisees, each featuring variations in layout, color schemes, graphics, textures, furniture and/or lighting. The designs called Original Blend, Cappuccino Blend, Dark Roast and Jazz Brew are designed to enhance the current restaurant appearance, environment and layout to serve people all day long. Unlike other quick-service restaurants, Dunkin’ Donuts allows franchisees to select individual elements from any of the four options, creating a restaurant design that reflects their personal tastes and preferences, and best serves their specific restaurant size and location.
Building a solid network of stores within a market enables Dunkin’ Donuts to invest in a distribution model that provides consistent, high-quality products that guests expect. In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas and universities, as well as other retail environments.
“Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests every day,” said Grant Benson, CFE, vice president of franchising and business development, Dunkin’ Brands. “We believe these existing franchise partners will cultivate lasting customer relationships and become integral parts of their local communities.”
Since the 1950s, Dunkin’ Donuts has been a daily ritual for millions of people. For more than 60 years, Dunkin’ Donuts has offered delicious food, beverages, and friendly service at a great value. To best serve its guests, Dunkin’ Donuts offers an all-day menu including iced coffee, flavored coffees, lattes, Dunkin’ Donuts K-Cup Packs, Coolatta frozen drinks, muffins, bagels, breakfast sandwiches, and a DDSMART menu featuring better-for-you items.
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin’ Donuts’ restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.