Multi-Unit Franchisees develop first of three restaurants planned in Memphis; Brand has 12+ additional commitments across TN
Eggs Up Grill, a rapidly growing breakfast, brunch and lunch concept, began serving the most important meal of the day at 6 a.m. today in Germantown, Tenn. The restaurant is the first of three Eggs Up Grill restaurants in development in the Memphis area as the Brand focuses on growth across the region. Eggs Up Grill entered the Tennessee market in 2022 in Johnson City. Altogether, there are more than a dozen restaurants committed to open by franchise partners across the Volunteer State with more markets available for development.
Dana McCubbin is the multi-unit franchisee in partnership with Roseann Heckendorf and Wayland Rice. McCubbin and her husband Lamar are long-time residents of Collierville and first visited Eggs Up Grill in North Carolina and immediately noticed the cheerful service from team members. They felt it was an ideal business opportunity to bring home to Memphis, and specifically, Germantown, where there is a growing need for a better breakfast option. McCubbin formerly owned a marketing firm and has spent the last few years raising her family. Her husband currently serves as president of Sissy’s Log Cabin in Memphis.
“What we are bringing to the neighborhood is much more than breakfast, it’s a culture and experience of family and community like no other,” said McCubbin. “Our goal is to enrich the lives of those around us and make our guests feel like family. We look forward to serving our neighbors from sunup through lunch and we invite everyone to join us.”
Located at 9155 Poplar Avenue in Germantown, the 3600 square-foot restaurant has indoor seating for 144 and is designed to make guests feel at home in a light, bright and cheery atmosphere. The Germantown restaurant serves guests seven days a week from 6 a.m. to 2 p.m., with dine-in, online ordering, takeout, catering and delivery options available. It also has a private room available for larger groups or community gatherings called “The Coop.”
Eggs Up Grill caters events big or small, with a menu featuring breakfast favorites like eggs, grits, home fries, biscuits and gravy and muffins. Salads and sandwiches are available for catered lunch.
With locations across the Carolinas, Georgia, Florida, Virginia, Tennessee, Alabama, and soon entering Texas and Mississippi, Eggs Up Grill offers a unique experience for guests and franchise partners alike. Its great-tasting food and drinks, uniquely friendly service and everyday affordability make Eggs Up Grill a number-one choice for guests.
Eggs Up Grill is home to the whole neighborhood and has been serving smiles for more than 25 years. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs and juicy burgers on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Ranked as the No. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500 three years in a row, Eggs Up Grill is experiencing record growth. Founded in Pawleys Island, S.C., Eggs Up Grill now has 67 locations open, with a region-wide presence of 170 Eggs Up Grills open, under development or committed to open by local franchise partners. For more information, visit eggsupgrillfranchise.com.
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