Erbert & Gerbert’s Adds New Branded Chips to Menu

Erbert & Gerbert's Adds New Branded Chips to Menu

Sandwich chain introduces new branded chips and holds “Free Chip Day” July 16

Erbert & Gerbert’s Sandwich Shop, the national sandwich chain known for its flavorful gourmet subs, is adding new branded chips to its menu July 16. Erbert & Gerbert’s is offering customers a wider range of its “Flavornation” with its eight exclusive flavor varieties of Original Chips, BBQ Chips, Sour Cream & Onion, Sea Salt & Vinegar Kettle Chip, Spicy Jalapeño Kettle Chips, Baked Original Chips, Baked Cheesy Curls and Nacho Cheese Tortilla Chips.

To introduce the new branded chips, Erbert & Gerbert’s is holding “Free Chip Day” on July 16 at locations nationwide. Guests will receive a free bag of chips with each sandwich purchased.

“We’re very excited to be adding more Flavornation for guests to enjoy,” said Chuck Schwalbe, director of marketing. “Our franchisees are proud to now offer guests these eight new flavor recipes that no else has.”

Founded in 1988 in Eau Claire, Wis. and themed originally from a child’s storybook, Erbert & Gerbert’s has grown to over 63 locations in eight states, with locations ranging from urban centers to rural areas. Growth for 2013-2014 is targeted in Iowa, Illinois, Colorado, Kansas, Montana, Missouri and Nebraska, with additional franchises slated to open in Michigan and Texas. For franchising information, visit