ESquared Hospitality Contest Shows Every Customer Counts

ESquared Hospitality, an international restaurant and hospitality group that includes popular GO Burger and BLT restaurants, today announces two fun consumer contests. Owners Jimmy Haber and Keith Treyball were so gobsmacked when the final number of guests for 2011 were tallied that they decided to celebrate with two opportunities to win.

Good guess…
The first contest involves calculated conjecture. How many people do you think dined at all ESquared Hospitality restaurants in 2011? Consumers simply submit their guess via Facebook or Twitter or by emailing their answer to The person who guesses the closest without going over the actual number will win dinner for two, including a bottle of wine, at the ESquared restaurant of their choice (certain restrictions apply).

And the winner is…
As we move into spring, the second contest is truly a matter of luck. The 1,000,000th lucky guest at any ESquared restaurant in 2012 will win dinner for two and a Silver level membership card in the ESquared Guest Loyalty program. Silver level benefits build on basic program benefits such as birthday surprises, drink and wine specials and comps adding exclusive benefits, including: Guaranteed Reservations, 50% Discount on ESquared Hospitality Cooking Classes, and Silver Card holders will have the opportunity to nominate one person to be elevated to Silver Card status.

ESquared Hospitality is an international restaurant and hospitality group owned by Jimmy Haber and Keith Treyball. ESquared Hospitality is currently comprised of three divisions, one of which is BLT Restaurants. Restaurants within the BLT Restaurant Group division include BLT Steak in New York City (2004), Washington DC (2006), San Juan, Puerto Rico (2006), White Plains, NY (2007), Los Angeles (2008), Scottsdale, AZ (2008), Atlanta (2009), Miami (2009), Hong Kong (2009), Charlotte (2009) and Waikiki (2009); BLT Burger in New York City (2006), Las Vegas (2008) and Hong Kong (2009); and BLT Fish and Fish Shack (2005), BLT Prime (2005), and BLT Bar & Grill (2010) in New York City. The second division of ESquared Hospitality includes two Italian concepts: Casa Nonna (2010) in Washington, DC and New York City (2011) and The Florentine (2010) at the JW Marriott Chicago. ESquared Hospitality’s third division is comprised of GO Burger, which includes the GO Burger Truck in New York City (2010), GO Burger Bar & Grill locations in Los Angeles (2011) and New York City (2011), and 2GO Burger located within Casa Nonna.

For more information about the ESquared Hospitality Guest Loyalty program visit or to schedule interviews, contact Hall Company at (212) 684-1955.