A new marketing tool aims owners selling their business privately and confidentially, without going public
Those owners planning to sell their restaurant in 2021 can now use ExitAdviser’s Pitch-to-Brokers tool to find a serious buyer quickly and quietly.
The new marketing method makes it efficient to bypass public marketplaces and address nearby professional intermediaries directly and discretely.
The Pitch-to-Brokers tool provides sellers with an efficient alternative to already overcrowded business-for-sale marketplaces where lack of confidentiality is one of the serious concerns of business owners.
The tool automatically creates a mailing list of up to 100 potential intermediaries like brokers, lenders, and advisors nearby and delivers them a hardcopy letter.
In the offer letter, owners will summarize the key values of their business as well as how much the seller is willing to pay for a successful sale. If they’re interested, a broker will contact the restaurant owner privately, to discuss the deal details.
Using “old-school”, hardcopy letters instead of mass e-mailings or public listing is efficient because a paper letter is near-impossible to ignore. Complementarily, the whole process runs discretely and out of public eyes – confidentiality being the second main concern of sellers after getting the desired selling price.
The new tool is an integral part of ExitAdviser’s all-inclusive business-selling platform aimed at small business owners selling their companies (FSBO – For Sale By Owner).