Firehouse Subs announces the promotions of key marketing team members, as well as additional talent following comparable sales increases since late 2009, with much credit given to its marketing leadership. Doug Reifschneider has been named vice president of marketing services after previously serving as director since 2006. Kristen Majdanics, who has managed the company’s brand marketing for the last four years, expands her responsibilities as director of brand marketing. Both were promoted in 2011. The company also promotes Brittany Johnson to regional marketing manager and Matt Olsen to digital marketing manager.
For six years, Reifschneider has led national marketing initiatives for Firehouse Subs. He is the driving force behind marketing successes that have garnered 15 percent comparable restaurant sales increases year-over-year since 2009. Reifschneider oversees the Firehouse Subs system marketing funds, develops recommendations for marketing programs, supervises agency of record Zimmerman Advertising – building brand awareness though field marketing, leads a marketing team of five, and analyzes consumer behavior.
Responsible for shepherding the brand, Kristen Majdanics coordinates integrated marketing campaigns by developing materials for traditional and digital media, as well as local store marketing vehicles including the development of new menus and point of purchase materials. Additionally, Majdanics continues to lead a multidisciplinary team focused on enhancing both internet and mobile versions of a new online ordering platform.
“Our powerhouse marketing team, led by Doug and Kristen, is the best in the business,” said Don Fox, chief executive officer of Firehouse of America, LLC. “Throughout their tenure at Firehouse Subs, they’ve helped the brand reach sales goals that have broken through company records and rocked our industry.”
A member of the Firehouse Subs team since 2008, Brittany Johnson was promoted from local store marketing manager to regional marketing manager. Her responsibilities include supporting Firehouse Subs franchisees and Area Representatives for cooperative market level advertising, local marketing initiatives, coordinating and planning grand openings and assisting in all other marketing needs in assigned regions.
Matt Olsen has revolutionized Firehouse Subs digital systems, leading to his recent promotion to digital marketing manager. As digital coordinator, Olsen increased the company’s overall digital presence through launching a mobile version of the website, managing online local store marketing efforts and creating a dashboard highlighting insightful sales trends data.
Firehouse Subs, founded in Jacksonville, Fla., by former firefighting brothers Chris and Robin Sorensen, is a 489-unit fast casual restaurant chain. Firehouse Subs offers oversized portions of premium hand-sliced meats and cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. The restaurants reflect the authentic firefighter heritage of the founding family’s 200 years of firefighting service.
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first-responders. Through the non-profit 501(c)(3), Firehouse Subs has given more than $3.5 million to hometown heroes, impacting 275 communities.