Krispy Kreme (NYSE: KKD) announced today that it plans to open its first store in Taiwan on Thursday December 12, 2013. The new store will be the first of 10 planned Krispy Kreme stores in Taiwan over the next five years by Krispy Kreme’s new franchise partner, Huan Hsin Co., Ltd.
“We are excited to partner with Huan Hsin Co., Ltd. in bringing the world famous Krispy Kreme taste and experience to the people of Taiwan,” said Jeff Welch, Krispy Kreme President — International. “Their significant retail food experience, strong knowledge of the Taiwanese consumer, and passion for hospitality are key assets as they bring the melt-in-your-mouth Krispy Kreme experience to the market. We are excited to see the strong reaction of the Taiwanese consumer to our pre-opening activities and look forward to joining Hung Chun Hsu and Cheng Chien Hsu, the principals of Huan Hsin Co., Ltd. as they turn on the Krispy Kreme Hot Doughnuts Now sign in Taiwan for the first time this Thursday.”
Located in Taipei’s cosmopolitan financial district of Xinyi, Krispy Kreme’s new doughnut cafe will feature an assortment of 18 great tasting doughnut varieties, including Krispy Kreme’s signature Original Glazed doughnut, plus a wide range of signature beverages including coffees, teas and iced beverages. The focal point of the store will be Krispy Kreme’s famous Doughnut Theater viewing area, where customers young and old can enjoy watching the melt-in-your-mouth doughnut varieties being cooked, filled and topped in front of them. During the day, Krispy Kreme’s Hot Doughnuts Now sign will be illuminated to alert customers that doughnuts are being made and served hot in the store.
After announcing the December opening to fans of the Krispy Kreme Taiwan Facebook page, and giving away more than 10,000 dozen Original Glazed doughnuts at local events throughout Taipei, the new 2400 square foot facility is expected to open to a queue of eagerly awaiting doughnut and coffee lovers.
“I was very impressed by Krispy Kreme’s unique in-store experience and products when I tried Krispy Kreme for the first time in the United States,” said Hung Chun Hsu, President of Huan Hsin Co., Ltd. “We are excited to become Krispy Kreme’s partner and to introduce the brand to Taiwan. As the growth of the food and beverage industry continues in our country, Taiwanese consumers are craving new and different flavors. We are confident that they are going to love the Krispy Kreme brand and that the experience of the iconic Doughnut Theater viewing area and melt-in-your-mouth taste of a hot Original Glazed doughnut will bring smiles to the faces of guests of all ages.”