First Watch Opens Third Lexington Area Restaurant

First Watch Opens Third Lexington Area Restaurant

Award–winning Breakfast, Brunch and Lunch restaurant First Watch today continues its expansion in the Lexington area with the opening of a third restaurant. The restaurant is located at 2251 War Admiral Way, Suite 130 in Hamburg Place, just off I-75 at the corner of Sir Barton and Winchester Rd in front of the Hobby Lobby and Sportsman’s Warehouse.

The new 3,700 sq.ft. restaurant occupies an end-cap space within a freestanding outparcel building and features a patio for outdoor dining. The restaurant employs approximately 25 people.

The Hamburg-Winchester Road First Watch is a part of a multi-unit franchise agreement with Holland Rosen Group, LLC announced in 2011 to open a total of eight restaurants throughout Lexington and Louisville by 2016.

“We are thrilled to continue expanding our partnership with First Watch in Lexington and look forward to bringing the community surrounding Hamburg Place this unique dining concept.” said Gary Holland of Holland Rosen Group, LLC.

The new restaurant’s design accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

“We are so excited to open another restaurant in The Bluegrass State,” said Chris Tomasso, chief marketing officer for First Watch. “Both Lexington and Louisville are fantastic cities for First Watch’s unique recipes, fresh, quality ingredients and top notch service.”

First Watch takes freshness to heart starting each day cutting fresh fruit and vegetables, making items like French toast, crepe batter, granola and salsa from scratch, roasting vegetables in-house daily and offering 100% fresh-squeezed Orange Juice. First Watch also looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet™ and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit

First Watch Opens Third Lexington Area Restaurant
Lemon Ricotta Pancakes

First Watch Opens Third Lexington Area Restaurant
AB&J Waffle

First Watch Opens Third Lexington Area Restaurant
Smoked Salmon and Roasted Vegetable Frittata

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit