First Watch Restaurants Extends Sarasota Half Marathon Title Sponsorship through 2015

Event wins Competitor Magazine’s Best Post-Race Brunch/Party in 2012

Race officials announced today the extension of First Watch Restaurants’ title sponsorship of the Sarasota Half Marathon & 2-Person Relay through 2015. The Florida-based restaurant group is known for its award-winning and fresh approach to Breakfast, Brunch and Lunch, which includes good-for-you as well as indulgent options ideally suited for athletes and customers seeking delicious and nutritious dining experiences.

Competitor Magazine Award:  2012 Best Post-Race Brunch/Party

First Watch Restaurants’ partnership in the event and sponsorship of the post-race fueling party also helped the First Watch Sarasota Half Marathon & Relay earn a coveted Best Post-Race Brunch/Party in 2012 award for the southeastern U.S. region by Competitor Magazine.

“We are proud to once again partner with US Road Sports to host this wonderful event in our beautiful city,” said Chris Tomasso, chief marketing officer for First Watch Restaurants, Inc. “It is a first-class event that continues to grow in popularity and further supports Sarasota’s reputation as a premier destination.”

“Our event focuses on providing a premium race experience for all our participants,” said Javier Sanchez, Race Director, US Road Sports. “The First Watch Sarasota Half Marathon & Relay features the largest finisher’s medal in the state, gender-specific participant tech shirts, and a beautiful scenic course. We believe that First Watch Restaurants is the perfect partner for providing participants an enjoyable and healthy experience including brunch items and fresh fruit options following the race.”

2013 First Watch Sarasota Half Marathon & Relay Details

The 8th annual First Watch Sarasota Half Marathon & Relay will take place on March 17, 2013, at 7 a.m. starting at the Van Wezel Performing Arts Hall. More than 3,000 participants are expected for the 2013 event.

For more information and to register, visit


Half Marathon
Jan. 1–31 = $80
Feb. 1–March 10 = $90
March 11–EXPO = $100

Relay (two-person team)
Jan. 1–31 = $105
Feb. 1–March 10 = $115
March 11–EXPO = $125

US Road Sports & Entertainment Group is a health and wellness company dedicated to the production of world-class endurance events including the ING Miami Marathon, Chicago Half Marathon, and the Allstate Life Insurance 13.1 Marathon® Series. The mission of US Road Sports is to offer an unparalleled participant sports experience that showcases host communities and endures as a deeply valued local asset through events that are a part of the city’s culture, identity and brand. For each participant, US Road Sports strives to offer events that allow participants of all skill levels the opportunity to improve their physical and mental health and accomplish life-altering goals while having fun. US Road Sports provides sponsors and municipalities highly effective exposure to help maximize their presence and message in the community.

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit