First Watch Spreads Holiday Cheer With Gift Card Promotion

This holiday season, give the gift of an award-winning breakfast for lunch or lunch for breakfast and get a gift in return. First Watch Restaurants announced today the launch of its annual holiday gift card promotion at its more than 100 restaurants across the U.S.

Holiday shoppers will receive $20 in Bonus Bucks for every $100 in gift cards purchased now through Sunday, Dec. 30. The Bonus Bucks are valid Monday, Dec. 31, 2012, through Thursday, Feb. 28, 2013.

“Having run this holiday promotion for several years now, we know our customers look forward to it and appreciate the convenience of buying online,” said Chris Tomasso, chief marketing officer for First Watch. “Not only do they find the perfect gift for the foodies on their list, but they also get a little gift in return to enjoy some of their favorite First Watch items.”

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant or to purchase a gift card online, visit

For First Watch franchise information, visit

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 14 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  For more information, visit

First Watch Spreads Holiday Cheer With Gift Card Promotion