Global Franchise bb.q Chicken Names MGH Agency of Record

The Maryland agency will provide a wide range of marketing services for the largest dining franchise company in Korea as it expands throughout the United States

Global Franchise bb.q Chicken Names MGH Agency of RecordMGH, a full-service marketing and communications agency for restaurant franchises and more, today announced that bb.q Chicken – a Korean fried chicken franchise that operates more than 3,500 stores across 57 countries – has selected MGH as its agency of record for U.S. initiatives.

The agency will handle in-store creative, website redesign and development, research, strategic planning and advertising strategy, as well as a brand refresh to help the global franchise set itself apart from competitors. Additionally, MGH will handle social content creation and public relations initiatives.

“Our team is very excited to be working with bb.q Chicken as they look to increase brand awareness and establish new franchise locations throughout the U.S.,” said MGH CEO Andy Malis. “As an agency with vast franchise marketing experience, we’re confident that the rebrand and integration of various marketing initiatives will foster company growth by drawing in new customers and franchisees alike.”

MGH is an integrated marketing and communications agency that specializes in restaurant marketing and more. Its current multi-location and franchise restaurant client base includes Which Wich, Mason’s Famous Lobster Rolls, Shari’s Cafe & Pies, SoBol and Coco’s Bakery.

Based in Hunt Valley, Md., MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, strategy, development and marketing), market research, direct response, influencer marketing and social media marketing to franchised restaurants and more. MGH was selected to the Ad Age 2019 and 2020 Best Places to Work list.

MGH maintains a diverse client base spanning multiple industries. Some of the agency’s current clients include STANLEY BLACK & DECKER, Books-A-Million, Which Wich, Mason’s Famous Lobster Rolls, Hendrick Automotive Group, Mannington, Smyth Jewelers, DTLR, Spring Education Group, Inc., Successories, Santa Monica Brew Works and Utz.

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