Gong cha Partners with Warner Bros. Discovery for Magical Limited Edition Campaign
Bubble tea lovers and wizarding world fans have a magical reason to visit their local tea shop this summer. Gong cha, one of the world’s fastest-growing global tea brands, has teamed up with Warner Bros. Discovery Global Consumer Products to celebrate 25 years since the premiere of the iconic movie, Harry Potter and the Philosopher’s Stone. The exciting partnership brings a limited-time collaboration to guests around the globe.
Now through August 31, 2026, the campaign introduces a specially themed lineup of beverages, exclusive packaging, and collectible merchandise. Inspired by the concepts of magic, the legendary Patronus Spell, and the classic Hogwarts houses, the rollout invites you to experience your favorite bubble tea brand through an enchanting new lens.
Sip the Magic of the Elder Wand
At the very center of this summer launch is a limited-edition beverage inspired by one of the most powerful artifacts in the wizarding world. The new drink features the brand’s signature lime black tea or green tea base, topped with a delicate elderflower-flavored foaming powder. It’s light, floral, and refreshing, delivering the perfect essence of a European summer by blending subtle fruit notes with fresh greenery for a truly distinctive flavor profile.
“We can’t wait to bring a little magic to Gong cha stores across the U.S. This campaign celebrates one of the most beloved stories of our time and reimagines it through our drinks, our packaging and our in-store experiences,” says Missy Maio, VP of Marketing for Gong cha – Americas. “Our fans inspire everything we do, and this partnership gives us a chance to create something truly special for Harry Potter fans of every generation, from longtime devotees to those just discovering the wizarding world.”
Collect Premium Hogwarts House Merchandise at Your Local Restaurant
The experience goes beyond just what’s in your cup. Drinks will be served up in custom-designed cups, alongside a themed collection of merchandise that celebrates Gryffindor, Slytherin, Ravenclaw, and Hufflepuff. Fans can collect a variety of house-themed items, including:
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Custom beverage coasters
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House-themed keychains
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Collectible plushie accessories
Selected items will be available through special promotional offers, rewarding guests with exclusive gear when they buy qualifying drinks. It’s a great example of how the brand uses premium, whole-leaf tea and popular entertainment franchises to create unique consumer experiences.
The massive franchise has grown into one of the most successful entertainment properties in history, spanning books, eleven films, stage productions, and global theme park lands. This new tea campaign offers a fresh way for the community to interact with the story they love.
Founded in Taiwan in 2006 and now headquartered in the United Kingdom, the tea brand has quickly grown to nearly 2,200 locations across 33 markets. Known for product innovation, they even took home the Best Food & Drink Franchise Award at the 2026 Global Franchise Awards.
You can find the new wizarding drinks at participating restaurant locations nationwide while supplies last. For more details on the campaign or to locate your nearest shop, head over to Gong-cha.co.uk.
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