Half of Restaurant Owners Proclaim, “Social Will Never Work”

A recent survey by MustHaveMenus a provider of restaurant menu templates, revealed that nearly half of the 1,300 restaurant owners, managers and caterers that were polled, do not use social media to attract customers to their eateries. While social media usage among restaurateurs is growing, a large percentage of eating establishments are social media holdouts.

Here are some of the key findings from the study:

• 42% of restaurant owners and managers invest in social media efforts (including blog participation, and managing their Twitter and Facebook accounts.
• 12% of restaurants and caterers hire someone to manage their social media presence.
• 23% of respondents do not believe that they need to use social media as a marketing tool.
• 23% of respondents believe that they don’t have time to devote to social media, along with all their other restaurant management duties.

Continue reading . . .