OpenTable Inc is a solutions-focused internet company that provides 1) an online, real-time network that matches reservation-taking restaurants with people looking to dine and 2) dynamic software to help restaurants optimize business operations. The company largely operates in the restaurant business much like a Priceline.com (PCLN) or Hotwire does in travel; they aim to fill excess capacity in restaurants that would have otherwise gone unfilled, and in the process create a win-win for both parties. OpenTable service is available throughout the United States, as well as in Canada, Germany, Japan, Mexico, and the United Kingdom. OpenTable also owns and operates toptable.com, a leading restaurant reservation site in the United Kingdom. The company, which went public in May 2009, holds an estimated 90% market share of online reservation services.
The process for using the service is simple, easy and, most importantly, free for users. You simply log onto opentable.com, search restaurants based on location and/or desired cuisine, and book reservations with the click of a button. Last minute anniversary plans got a whole lot easier with OpenTable, which also boasts a popular mobile app.