Although many restaurant owners are aware of the importance of using social media platforms, it seems that measuring the results gained by their work is a harder task.
The benefits may not immediately mean a direct increase financially for a restaurant but instead raising brand awareness in the community or improving reputation, ultimately benefitting the bottom line in the long term.
Facebook, Twitter, online review sites and blogging websites are the sites where most restaurateurs want their brands to be placed, as a good presence in those places can dramatically alter the success of the establishments.