30-year marketing veteran Jodi Wallace to lead marketing efforts
HyperActive Technologies, one of the world’s leading providers of customer engagement solutions for the restaurant industry, today announced that Jodi Wallace has joined the executive management team as its chief marketing officer. Ms. Wallace will be responsible for overseeing the development of brand strategy, marketing and communications efforts to introduce the new parent company, the Acrelec Group, to the U.S, and expand the company’s position as a leading provider of indoor and outdoor digital displays and self-service kiosks.
“We’re delighted to have a professional of Jodi’s caliber join the team as we expand our role as a full service provider of digital transformation solutions,” said Scott Marentay, HyperActive’s chief operating officer. “Jodi is a visionary marketing leader with big ideas and a passion for excellence who will help evolve our marketing organization, build our brand and drive global growth for the company.”
“I can’t think of a more exciting time to be joining an industry leader that has the technology platform, software applications and digital solutions that will transform the restaurant and retail customer experience,” said Ms. Wallace. “I’m honored to be given this opportunity to help HyperActive and Acrelec expand the relationships they have with the world’s leading quick service, fast casual and retail brands.”
Ms. Wallace brings a wealth of experience to HyperActive. Her expertise in corporate branding, strategic planning and marketing campaign development spans over 30 years. During her career, she has developed brand strategies and executed marketing initiatives for a wide array of corporations, organizations and industries. Her expertise reaches from hospitals and healthcare to banking, pharmacy automation, supply chain, restaurant and retail. Prior to joining HyperActive, Ms. Wallace ran her own marketing consultancy for 18 years, led several full-service marketing and branding agencies, launched over a dozen start-ups, and served as executive vice president of corporate marketing for EIS International, a public corporation in the contact center industry.
HyperActive Technologies, an Acrelec company, (http://www.gohyper.com) is the leading provider of customer experience technology for the world’s largest quick service and fast casual restaurants. The company is changing the way food service brands enhance consumer engagement with a technology platform that includes indoor and outdoor digital displays, self-service kiosks, order confirmation solutions and drive-thru service timers. HyperActive Technologies’ France-based parent company, the Acrelec Group, (www.acrelec.com) pioneered the use of digital kiosks in quick service restaurants and gained prominence developing digital commerce platforms for the world’s largest retail and restaurant brands. Acrelec has over 20,000 installations in 49 countries and over 600 employees worldwide.