Inside Taco Bell’s Transformation of the Traditional Taco

The latest flash point in America’s fast food wars and the hottest thing on the counter is not a new hamburger or fries product.

It’s Taco Bell’s transformation of the traditional taco with its Doritos and Cool Ranch Doritos Locos Tacos, and if they have their say in it, the entire fast food industry.

So far, the company has sold more than 400 million Doritos Loco tacos since it debuted last year.

“We’re selling more than 1 million a day, which is quite amazing,” Taco Bell CEO Greg Creed said. “It’s a very simple idea, Doritos on the outside, the classic taste of Taco Bell on the inside. You do it because no one else can do it.”

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