Leading Smoothie, Raw Juice, & Superfruit Bowl Chain Unveils New Store in Copper River Neighborhood
Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl, and raw juice chains, is excited to announce that the brand’s newest location in Fresno’s Copper River neighborhood is now open. The new store underscores Juice It Up!’s ongoing expansion activities in Central California, which will see several new locations open within the area in the coming years. In October, Juice It Up! announced a multi-unit development deal in Bakersfield – a significant part of the brand’s commitment to growth in Central California as it continues to target key markets.
With an innovative design that includes striking architecture and a welcoming environment, the new store is owned by first-time Juice It Up! franchisee Navdeep Sandhu.
“As a resident of Copper River, I can’t wait for the neighborhood to experience Juice It Up!, which I first came to know during a visit to Southern California and was immediately interested in bringing the concept to the Fresno area,” said Sandhu. “After conducting some area research, it became clear that Juice It Up! would pair perfectly with Copper Market’s offerings, and I am confident Juice It Up! will be a neighborhood asset for years to come, and I look forward to seeing its impact.”
The location joins a Valero gas station in Fresno’s Copper Market, elevating the offerings by introducing the brand’s full menu of deliciously flavorful and nutritiously functional fresh-squeezed raw juices, blended-to-order real fruit smoothies, nutrient-rich açaí and superfruit bowls.
As the demand for fresh, healthy, and convenient menu options like those served by Juice It Up! continues to grow in the Western United States, Sandhu expects to capitalize on the brand’s growth potential in new communities. Juice It Up! continues to attract other like-minded corporate ambassadors and franchise partners that are seeing value in a franchise opportunity that offers relatively lower costs of development and food costs combined with a lighter labor model than other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees to explore how they can benefit from partnering with a thriving brand in the popular smoothie, bowl, and juice segment.
Robust same store sales and AUV growth, including a record-setting three-year period from 2019 to 2022, experienced leadership and world class franchise support have become Juice It Up! hallmarks, complementing the brand’s reputation as an innovator of lesser known superfruits and functional food science. For nearly three decades, the brand has made guest health and wellness a priority. Juice It Up! has emerged as a formidable player in the smoothie and juice sector and is well-known for class-leading menu and product innovation, including a wealth of options like its popular classic smoothies, bowls packed with superfruits, functional raw juices and fiber-rich plant-based smoothies.
Juice It Up!’s new Fresno store is located at 1060 E. Copper Ave #103 and can be reached at (559) 515-6249. The location is open from 7 a.m. to 7 p.m. daily. For more information about Juice It Up!, including the full menu with nutritional values, or to learn more about franchising with Juice It Up!, visit www.juiceitup.com.
Juice It Up!, one of the nation’s leading handcrafted smoothie, superfruit bowl and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Newport Beach, California. Juice It Up! designs every menu item focused on equal parts flavor and functionality to offer products that not only taste great, but also support a healthy and active lifestyle. With over 100 locations open or under development across California, Arizona, New Mexico, Oregon and Texas, the company is showcasing a new restaurant design, strong new digital mobile ordering technology, a heavier focus on functional products and ingredient transparency, and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” For more information about becoming a Juice It Up! franchise partner, visit www.juiceitupfranchise.com.
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