Lenny’s Sub Shop, a 150-unit sub sandwich franchise, continues to lead their competitors in the industry by expanding personal relationships with tens of thousands of fans through social media. Lenny’s hopes to validate its motto of More Food. More Taste. More Personality! by converting new people into loyal followers through the power of social media, and by keeping existing followers engaged with the brand through new promotions, contests and incentives.
“Continually attracting new users and re-engaging existing fans within the social community through incentives helps increase brand awareness,” said George Alvord, Chairman and CEO of Lenny’s Sub Shop. “Hosting these frequent promotions on our social pages shows how important we view our fans and followers. They are going to be our biggest brand advocates to help spread the word, and drive more guests toward tasting Lenny’s Authentic Philly Cheesesteaks served hot off the grill and cold subs sliced fresh to order.”
From Valentine’s Day through February 20th, Lenny’s will show love to all fans who “like” the official Lenny’s Sub Shop Facebook fan page at http://www.facebook.com/LennysSubs by giving away a coupon to receive one free regular sub or salad with the purchase of a second regular sub or salad, chips, and drink.
To energize current fans to reach out to their networks and help the official Lenny’s Sub Shop Facebook fan page reach 75,000 Facebook fans during Valentine’s Day week, Lenny’s will give ALL their Facebook fans 20 percent off ilovelennys.com orders placed until March 31, 2012.
“This is our second year hosting a Valentine’s incentive on Facebook, and we are hoping to increase our fan base exponentially during this week. By offering new and existing guests something of value, like our delicious menu items, we generate social media excitement that continues well after Valentine’s Day,” said Brent Alvord, President of Lenny’s Sub Shop.
Lenny’s Sub Shop features AWESOME half pound subs with premium meats sliced to order and Authentic Philly Cheesesteaks served hot off the grill. Lenny’s commitment to quality and fast, friendly service has helped Lenny’s to become one of the most admired sub sandwich chains. Lenny’s Sub Shop continues expanding with great franchise opportunities still available. Authentic Philly Cheesesteaks & The Deli Fresh Experience are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our competition. Why? Lenny’s puts back what has been missing in the sub sandwich business – More Food, More Taste, More Personality! For more information, visit http://www.lennys.com.