LSM-U, Local Store Marketing University to be Featured at California Restaurant Association’s Western Foodservice Expo

LSM-U, Local Store Marketing University to be Featured at California Restaurant Association's Western Foodservice Expo

Duke Marketing, LLC, an integrated marketing communications firm, announced today, LSM-U, Local Store Marketing University, an educational program devised to enhance restaurant marketer’s ability to understand, create and implement local store marketing strategies to increase sales and awareness will be a offered as an educational session at the Western Foodservice Expo,  Monday, August 13that 10:00 a.m. – 11:30 a.m. at the Anaheim Convention Center in California.  LSM-U is a featured session of the 2012 Western Foodservice & Hospitality Expo and the Ferdinand Metz Foodservice Forum.   A donation of $5 to benefit the California Restaurant Association Educational Foundation will be accepted at the door of LSM-U to support ProStart, an industry-driven high school culinary arts and hospitality management program.

LSM-U educational session will be led by restaurant marketing expert, Linda Duke, and covers restaurant marketing competition and defending your position, tried and true promotions, incorporating sustainability, integrating new media into your marketing plan, extending LSM thru social media, food marketing—flavor, demonstration, sampling, describing, and communications, public relations and publicity stunts.  LSM-U provides operators’ with guidelines and recommendations to generate awareness, increase traffic and sales by following a 9-12 month local store marketing plan.   Attendees will come away with a top line local store marketing plan and calendar along with many ideas to increase sales and awareness through the use of LSM tactics.

Monday, August 13th, 2012

10:00 a.m. – 11:30 a.m.: “LSM-U, Local Store Marketing University”

Followed by a book signing of Recipes for Restaurateurs

Besides LSM-U, Ms. Duke will present “Get Marketing” at the Western Foodservice Expo on Sunday, August 12th at 12:30 pm.

“We are excited to have the opportunity to benefit from LSM-U at the annual EXPO in August,” said Alycia Harshfield, Executive Director of the California Restaurant Association Educational Foundation.  “It’s a win-win for attendees, who are interested in learning more about marketing, and the foundation.”

Ms. Duke is a nationally recognized speaker, educator and published author.  She speaks frequently at national foodservice industry and client conferences, and is a member of the board of directors of the California Restaurant Association’s Educational Foundation (CRAEF) and is one of the founding board members of the National Restaurant Association’s Fast Casual Industry Council (FCIC).  Ms. Duke is a contributing writer for several restaurant, hospitality and franchise industry trade and business publications and publisher of Restaurant Marketing Magazine, a quarterly industry publication. She is author of, “Four Star Marketing Cookbook—Recipes for  which will be for sale at the end of the LSM-U educational session.

Duke Marketing, LLC, is a California-based full service marketing company with expertise in integrated marketing communications specializing exclusively with multi-location and franchise organizations.  Founded by Linda Duke in 1986, Duke Marketing combines a full range of services including: strategy, brand creation and thought-leadership, local store marketing, grand openings, public relations, promotions and cause marketing, franchise communications, market-by-market planning, creative development, social media, advertising and media buying; with on-target strategies, fresh ideas and creative concepts to offer complete solutions.

Duke Marketing Publishing, a subsidiary of Duke Marketing, LLC, publishes a quarterly online restaurant industry resource, Restaurant Marketing Magazine, the nationally acclaimed” Four Star Restaurant Marketing Cookbook—Recipes for, a blog at  and produces LSM-U , Local Store Marketing University, an educational series .  For more information contact Duke Marketing at 415-492-4534 or please visit and LIKE US on Facebook.

LSM-U, Local Store Marketing University to be Featured at California Restaurant Association's Western Foodservice Expo