Bakery cafés are part of 18-store agreement with Rouse Properties
There’s no mistaking that mouthwatering smell. It immediately draws you back to your childhood and those indelible images of mom baking up a fresh batch of chocolate chip cookies in the oven.
Fortunately, those times aren’t gone forever thanks to Nestlé Toll House Café by Chip, a chain of bakery cafés bearing a name synonymous with America’s favorite confection.
The cafés are cropping up across the nation, with the two newest locations opening in Shreveport, La. and Lakeland, Fla. The stores are the fourth and fifth of 18 new cafés set to open this year under a long-term master lease agreement signed in October 2013 with Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional enclosed malls.
Last month, Nestlé Toll House Café made its debut at Shreveport’s Mall of St. Vincent and at Lakeland Square Mall near Tampa. Both serve up freshly baked cookies, premium Nescafe Milano coffee, ice cream and a wide array of delectable treats.
The cafés are also among the first in the country to feature the chain’s enhanced kiosk concept, including comfortable seating, digital menus displayed on eight LED screens and an upgraded design that showcases the brand’s distinctive product offerings in a more efficient and attractive manner. Bar seating is available around the sides of the kiosk in addition to tables and soft seating in the adjacent area.
“We’ve wanted to introduce our bakery café to Louisiana for a long time, and we found the perfect franchise partners to lead the way,” said Shawnon Bellah, Senior Vice President of Global Operations for Nestlé Toll House Cafe. “I know it’s going to be a very popular addition to the mall’s center court. That same feeling of warmth and relaxation is also what we’re offering shoppers at Lakeland Square Mall and throughout and Sunshine State.”
The Lakeland and Shreveport locations are the 123rd and 124th Nestlé Toll House Cafés systemwide, respectively.
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., dba Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises 124 bakery cafes in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first Nestlé Toll House Café opened in 2000. The company has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years, through 2014.
For more information please visit www.nestlecafe.com.
Rouse is a publicly traded real estate investment trust headquartered in New York City and founded on a legacy of innovation and creativity. Among the country’s largest publicly traded regional mall owners, the Company’s geographically diverse portfolio spans the United States from coast to coast, and includes 32 malls in 19 states encompassing over 21.5 million square feet of space. For more information, visit www.rouseproperties.com.