Newest NORMS Restaurant Opens in El Monte, CA July 20th

Architect Rendering of NORMS El Monte location.
Architect Rendering of NORMS El Monte location.

Iconic SoCal family dining restaurant adds 200 local community jobs 

Newest NORMS Restaurant Opens in El Monte, CA July 20thNORMS, a SoCal family dining tradition since 1949, will celebrate the Grand Opening of its newest location on Friday, July 20th, at 10620 Valley Blvd. in El Monte, CA.

Norma Marcias, El Monte Councilmember,  stated, “We are ecstatic to welcome NORMS to our community. Everyone is eager to enjoy flavorful breakfast, lunch and dinner options.”

El Monte Mayor Andre Quintero echoed the sentiment – “I’m thrilled to celebrate the Grand Opening of NORMS in the City of El Monte.  Through hard work and perseverance, we made it happen.  Now families can come together for a meal and enjoy time together at the place where life happens 24/7.”  Mayor Pro Tem, Juventino “J” Gomez, commented, “The addition of NORMS Restaurants to the El Monte family signifies an investment in our community. We will be able to provide many new job opportunities, and of course, savory meals all hours of the day and night.”

Mike Colonna, President of NORMS Restaurants, stated, “We’re thrilled to expand our NORMS Restaurants family into this great city. El Monte was chosen because of its close connections to family and community – values we share at all our NORMS Restaurants.“ Colonna continued, “This latest opening also means we will be filling nearly 200 new job positions, many of them full-time, and most of them from the El Monte community.”

With the opening of El Monte, the community is enthralled with the iconic establishment providing more flare and fun to the historic city. “NORMS Restaurants are an economic catalyst for the City of El Monte,” mentioned Councilmember Victoria Martinez, “drawing more of our community to the historic Downtown shopping area. We welcome NORMS with open arms.”

Sharing in the excitement, Councilmember Jerry Velasco also stated, “The community has been asking for the iconic NORMS and it is finally here. I look forward to seeing our neighbors at NORMS, where families come together.”

NORMS will now operate a total of 18 restaurants in Southern California, with two additional openings scheduled for later this year in the cities of Carson and Inglewood.  In 2019, four more NORMS will open in Rialto, Encino, Westwood, and Northridge.

Along with industry-leading training programs and advanced job opportunities, NORMS offers highly competitive pay and benefits for both full-time and part-time positions. NORMS employees have a reputation for satisfaction and low turnover and have worked for the company an average of twelve years. Visit the NORMS career page at to learn more.

A free-standing building, the new El Monte location will be instantly recognizable, with its nod to the post World War II classic Googie architecture and NORMS iconic sawtooth sign. 

NORMS Restaurants made its debut in 1949 near the famed corner of Hollywood and Vine. Open 24 hours a day, seven days a week, for breakfast, lunch, dinner and everything in between, NORMS is a family dining tradition with 18 locations throughout Southern California. NORMS restaurants are as well known for their iconic Googie architecture as they are for great service, great food and great value. Along with consistent, friendly service and a welcoming environment, NORMS is committed to exceptional quality food, scratch-made recipes, generous portions and affordable pricing. For more information, visit

Founded in 2005, CapitalSpring is a private investment firm focused exclusively on the restaurant industry.  The Firm currently manages assets of approximately $1.3 billion and has completed investments in over 50 different restaurant brands and more than 4,000 restaurant locations. CapitalSpring focuses on supporting proven restaurant operators with a range of structured credit and private equity solutions and has offices in Nashville, Los Angeles, Atlanta, and New York.  For more information about CapitalSpring, please visit