PASMO America Adds EMC Hospitality as New Manufacturers’ Rep Agency

PASMO America Adds EMC Hospitality as New Manufacturers' Rep Agency

West-Coast based EMC Hospitality is known for representing the highest quality manufacturers in the foodservice/hospitality industry and its consultative, customer-focused approach. The new agreement covers California, Nevada, and Hawaii.

PASMO America, known for the world’s quietest soft serve machines, has selected EMC Hospitality, a premier multi-market foodservice manufacturers’ representative agency, as the exclusive representative for MAFSI Regions 22 & 24, covering California, Nevada, and Hawaii. This strategic partnership brings together EMC’s expertise in commercial kitchen and hospitality solutions with PASMO’s cutting-edge soft serve machines and other commercial foodservice equipment.

EMC Hospitality is dedicated to bringing commercial kitchen and hospitality visions to life. To accomplish this, the EMC Hospitality team of highly motivated professionals consults with clients to develop tailored solutions for all their project needs. As representatives of the highest quality manufacturers in the industry, EMC Hospitality’s knowledge spans commercial kitchen equipment, tabletop items, smallwares, and furnishings.

“Adding EMC Hospitality as a trusted partner allows us to access their extensive network and their expert team of professionals. The addition makes sense as we share a similar approach to customers, one that emphasizes excellence and understanding the needs of the customer,” said Joel Cinnamon, Chief Operating Officer of PASMO. “We look forward to creating lasting impact in the foodservice industry together and reaching our shared goals.”

“PASMO is excited to add EMC as our representatives for California, Nevada, and Hawaii. They come with a breadth of knowledge in the restaurant equipment industry and with deep knowledge of the soft serve and frozen drink segment,” added Mitch Kleinman, CEO of PASMO. “EMC has hit the ground running, with the sales of our machines to two chains.”

“We are thrilled to represent PASMO America. Their commitment to excellence aligns perfectly with our goal of offering the best equipment,” said Matt Blackman, EMC Hospitality’s Managing Partner – North America. “In addition, integrating PASMO’s product offerings with our extensive network allows us to offer comprehensive solutions to foodservice establishments across the West Coast.”

PASMO America has been providing foodservice solutions to North America since 2014. Known for innovative, high quality, affordably priced soft serve machines that are exceptionally quiet and energy efficient, PASMO America’s portfolio of products also includes frozen beverage machines, whipped cream machines, and soft serve robotic vending machines. Find out why chains with over 700 locations have chosen PASMO. PASMO America has offices and warehouses in California and Colorado. For more information, visit

EMC Hospitality serves the entire West Coast (California, Nevada, Oregon, Washington, Montana, Idaho, Alaska and Hawaii) in the hospitality channel, representing makers of smallwares, tabletop, buffet, furniture, and equipment. The company maintains a test kitchen/showroom in Orange County, CA, a showroom in downtown Los Angeles, a test kitchen/showroom in Emeryville, CA, and a demo kitchen/showroom in Tacoma, WA. Our mission is to Educate, Motivate, and Communicate with customers, distribution channel, and factory partners on the latest hospitality products and industry trends. For more information, visit