Pizza Hut, Inc. has joined the network of preferred restaurants in the business-to-business (B2B) marketing channel of Dinova LLC, Atlanta, said Dinova Founder & CEO Vic Macchio.
Pizza Hut, Inc., based in Plano, Tex., has more than 6,300 retail locations in 50 states and the District of Columbia, the nation’s largest pizza restaurant chain, measured by number of locations. Pizza Hut first opened in 1958 in Wichita, Kan., and is now in more than 90 countries worldwide. The chain joins Dinova’s network of restaurants, spanning high-end dining, casual dining, fast casual, and quick-serve restaurants. The restaurants increase their business clientele with the patronage of employees of corporations in Dinova’s network. Those employees spend $800 million annually on business dining.
“We view this B2B marketing program as an exciting and strategic complement to our general consumer marketing mix,” said Kurt Kane, Chief Marketing Officer, Pizza Hut. “We anticipate that this partnership will have a significant impact on our corporate clientele and traffic. We are pleased to be able to offer our great pizza to such a large audience in a very efficient way.”
“We’re in demand right now, because restaurateurs understand that being part of our preferred network means that corporate dining dollars are being directed to them when they most need incremental business, on work days, Monday through Thursday,” Macchio said. “Our clients also represent a huge catering opportunity as well, with working lunches, training sessions and employee events.”
Once selected for the Dinova network, all administration and tracking is handled by Dinova. Dinova works with its corporate clients to integrate the program into their travel policies, steering employees to the preferred restaurants.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 55 years ago in Wichita, Kansas, and today operates more than 10,000 restaurants in more than 90 countries. Pizza Hut also is the proprietor of the BOOK IT! Program, which is a long-standing children’s literacy program used in more than 650,000 classrooms nationwide. In 2013, Pizza Hut is expected to surpass 4,000 WingStreet locations. To order online from Pizza Hut, visit PizzaHut.com.
Dinova, LLC, connects restaurants and corporations in its nationwide network, driving incremental, highly profitable business dining to restaurants and enabling corporations to reduce business travel expenses. Employees of companies in the corporate network patronize preferred restaurants that range from individual establishments to regional and national chains. Proprietary software enables Dinova to provide spending reports, allowing each Dinova partner to measure the program’s performance. Dinova transactions are invisible to the diner, server, and cashier. The transaction tracking takes place on the back end, with no loyalty cards or key entries required. For more information, please visit http://www.dinova.net.