Pizzerias Thrive in Slumping Economy

Pizza has thrown a flying wedge at the worst recession since the Great Depression.

The recipe for surviving — even thriving — in the current economy may be less tax cut extension and more bubbling cheese, savory tomato sauce and chewy crust.

This year, the 65,000 pizza parlors in the U.S. are doing a booming business, with Americans ordering 5.5 billion pies every day. The slice is remarkably resistant to the recession.

“It’s such a cheap meal – a large pizza for a family of four is an easy indulgence,” said comfort food expert Brian Wansink, professor of marketing at Cornell University and author of “Mindless Eating: Why We Eat More than We Think.”

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