Award-Winning PR Agency Tapped to Lead Media Relations for World’s Leading Robotics Integrator
Powerhouse+Co., a creative public relations agency specializing in brand storytelling, media relations and influencer programs, has been retained by RobotLAB – the world’s premier robotics integrator with a proven track record for delivering impactful business innovations across an array of industries, including restaurant, hospitality, education, janitorial, assisted-living and delivery. Powerhouse will lead public relations efforts to support RobotLAB’s long history of providing businesses with a clear pathway to the successful integration of robotics solutions.
With years of applicable expertise and knowhow in its agency toolkit, Powerhouse will work in lockstep with RobotLAB’s seasoned leadership team to develop and execute strategic, results-driven communications programs that resonate with key audiences and build awareness for RobotLAB’s impressive differentiators, including a just-announced franchising program. In 2022, Powerhouse+Co. was recognized by Entrepreneur magazine for the third time as one of the country’s top franchise PR firms. The agency’s deep experience in helping franchisors to effectively position their opportunity to aspiring, entrepreneurial franchisees will be an invaluable partnership aspect for RobotLAB.
“After more than fifteen years of dedication to supporting businesses as they leverage the inherent advantages of robotic technologies and integrate robots into their daily operations, we have an impressive story to tell – plus many more years of evolution and growth ahead of us, especially as we launch into franchising,” said Elad Inbar, the Founder and CEO of RobotLAB. “Our experience in making robots smart and beneficial is significant, and as we enter a period of significant corporate momentum, we are excited for our new partnership with a recognized marketing-communications firm whose own expertise runs deep, especially as a provider of real-world media solutions to growing companies like RobotLAB.”
Powerhouse will support RobotLAB with comprehensive media relations and thought leadership campaigns that drive corporate awareness, highlight sector differentiators, educate key business audiences and reinforce the company’s standing as the leading integrator of robotic technologies across myriad industries. As it approaches 20 years in business, RobotLAB’s new franchising program has the company well positioned for exponential growth and even more market share as a leading robot integrator. RobotLAB’s talented roboticists have effectively deployed thousands of robots, and as it looks ahead, the strategic rollout of its franchise program will encourage aspiring innovation-minded entrepreneurs to embrace the field of robotics.
“We are immensely proud to be one of RobotLAB’s strategic partners, and we are grateful for the opportunity to help communicate RobotLAB’s unique and impactful story to key audiences, including forward-thinking entrepreneurs who see an opportunity to establish a franchise business – or diversify an existing portfolio – with a recognized leader in innovation,” said Kristin Daher, Founder and CEO of Powerhouse+Co. “We are energized about RobotLAB’s future, and we are looking forward to leveraging our effective storytelling abilities to craft compelling narratives that will increase awareness for RobotLAB and its trailblazing role at the epicenter of the robotics industry.”
With longstanding experience supporting a deep client roster spanning many industries, including restaurant, franchise, CPG, consumer tech and health and fitness, Powerhouse+Co. conceptualizes and implements award-winning strategic communications campaigns and other value-added initiatives for both emerging and established brands on national, regional and local levels. To learn more about Powerhouse+Co., visit www.powerhouseandco.com.
Powerhouse+Co. is an ideas agency offering public relations, influencer programs and social media services for consumer brands across a variety of industries. The Powerhouse team is made up of talented storytellers and hungry thought-leaders who are equally focused on the imaginative and strategic elements of the agency’s work. With a long track record of generating impactful coverage where it counts, Powerhouse excels in impactful brand storytelling and creating unique awareness opportunities for its clients. For more information, visit www.powerhouseandco.com.
Since 2007, RobotLAB has guided businesses to dramatic bottom-line increases by helping them to harness and leverage the immense power of automation. Catering to an array of economically critical industries that span education, finance, healthcare, delivery and hospitality, RobotLAB provides robotic business solutions that improve ROI and enhance the user experience. With a multitude of in-house teams and department specialists, the company remains focused on a seamless integration process that begins with an in-depth assessment of client needs. Sales and delivery experts ensure proper product immersion while implementation and installation professionals ensure peak performance. In a world replete with business uncertainties, RobotLAB ensures operational consistency through technology. In 2023, RobotLAB launched the first robotics integration franchise program to best serve growing demand for robotics across the U.S. in nearly all business sectors. To franchise with RobotLAB, visit www.robotlab.com/franchise.