Kidd Kraddick had been hinting for weeks that Raising Cane’s had a big surprise in store for the 52 children participating in this year’s Kidd’s Kids trip to Disney World. During Thursday night’s welcome dinner at the Swan Hotel, Todd Graves ended the suspense.
“Who here likes surprises?” asked Graves, founder and CEO of Raising Cane’s Chicken Fingers.
Dozens of children’s hands shot up and high-pitched screams filled the ballroom.
“The entire crew from Raising Cane’s and I thought you might have some fun with one of these,” Graves said, as he lifted up one of the 52 custom-designed iPads he had brought to the event. “We just wanted you to have something special to remember from your friends at Cane’s.”
The room filled with terminally, chronically and severely disabled children and their families erupted.
“How awesome is that?” said Kraddick, host of the most-listened-to contemporary morning show in America and founder of the Kidd’s Kids charity. “Once again, Todd and his crew from Raising Cane’s have gone above and beyond. What an incredible company!”
The iPad surprise was just the latest in a series of major initiatives Raising Cane’s has undertaken for the cause. On June 6th, the rapidly expanding chicken fingers chain hosted Kidd’s Kids Dine-in Day, during which every child involved with the charity nationwide was invited to eat free at their nearest Cane’s all day, along with the rest of his or her immediate family. The same day, Graves presented the company’s first check to the Kraddick Foundation in the amount of $10,000.
Last month, Raising Cane’s presented a check to the Kraddick Foundation for $31,560, representing the donations made by generous Cane’s customers along with more than 100 participating restaurants nationwide that pledged 15 percent of their net proceeds on Kidd’s Kids Day, October 17th.
Kidd’s Kids, a program of the Kraddick Foundation, was established in 1991 with the hope of making a difference in the lives of terminally and chronically ill children. Each year, Kidd’s Kids offers five amazing days of suspended reality to children whose lives have been ravaged by disease, with an all-expenses paid dream vacation to Disney World for the kids and their immediate family.
The Kraddick Foundation is a 501(c)(3) non-profit organization founded by nationally syndicated morning show personality Kidd Kraddick. The Foundation and its programs were created to make a difference in the lives of children with special medical needs. The Kraddick Foundation is certified by the state of Texas and registered with the appropriate state departments of each syndicated affiliate market. The Foundation’s two main programs are Kidd’s Kids and the Glamour Squad. To learn more, visit www.KiddsKids.com.
Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE’S CHICKEN FINGERS has more than 140 restaurants in 17 states with multiple new restaurants under construction. The company has ONE LOVE—quality chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. Raising Cane’s vision is to have restaurants all over the world and be the brand for quality chicken finger meals, a great crew, cool culture, and active community involvement.
Earlier this year, Cane’s outstanding customer service was recognized by Sandelman & Associates’ Quick-Track study as one of the nation’s best among quick-service restaurants, for the fifth consecutive year. The company placed second for best overall service among 150 chains, and earned top honors for temperature of food, accuracy in filling orders and restaurant cleanliness.
More information is available at www.raisingcanes.com.
Ladd K. Biro
Champion Management LLC