Red Mango is expanding to Mexico. The Dallas-based chain and one of America’s fastest-growing yogurt and smoothie brands has announced its first international franchise agreement in an exclusive deal with Cinemex, the leading national chain with 184 movie theaters operating across Mexico. Cinemex will own and operate the Red Mango franchise with a goal of making Red Mango the leading frozen yogurt brand in Mexico.
Details of the announcement include introducing Red Mango kiosks immediately into movie theaters in addition to developing an undisclosed number of free-standing stores.
“This is a major milestone, and I am especially pleased that we are expanding Red Mango internationally from the U.S. with one of the world’s great companies,” said Barry M. Barron, Sr., chief executive officer of Red Mango. “Cinemex brings resources which make them an experienced partner for rapid and high-quality development in Mexico. It is a perfect way to launch our efforts to expand the brand internationally.”
Recognizing the rapidly growing market for healthy frozen yogurt in Mexico, Cinemex Commercial Director Jaime Rionda set out to find the world’s best frozen yogurt to bring to Mexico. Sr. Rionda researched Red Mango and the chain’s popular rise across the United States and was attracted to the brand, the concept design and the taste of its award-winning all-natural nonfat frozen yogurt and fresh fruit smoothies.
“Mexican consumers, in general, and the 65 million customers of Cinemex theatres, in particular, are already familiar with frozen yogurt,” Sr. Rionda said. “They have tasted the rest, and now, with Red Mango, they will have a chance to taste the best.”
Cinemex is building the leading entertainment and food concept company in Mexico. “In all our endeavors we strive to be the leader and to provide the best offering in the market,” Sr. Rionda said. “We are achieving that with our coffee concept, Cafe Central; and we intend to achieve that in the frozen yogurt and smoothie category with Red Mango. My task was to find the best frozen yogurt in the world to bring to Mexico, and we have done exactly that by choosing Red Mango.”
The first Red Mango locations are expected to open in Mexico City beginning 2012.