Smoothie franchise has plans for up to 37 stores in Philadelphia and surrounding counties.
Robeks, a premium fruit smoothie and fresh-squeezed juice franchise with more than 100 locations nationwide, is coming to Philadelphia, with plans to develop 37 stores in the metro area.
Robeks offers a fast, convenient and tasty alternative to typical fast-food meals. Its smoothies and fresh-squeezed raw juices use naturally ripened fruits and vegetables that retain nutrients and live enzymes and natural flavor. The company started in 1996 and is based in Los Angeles.
Kimberly and Matthew Berger have partnered with long-time friend Michael Fornaro to bring the smoothie franchise to Philadelphia’s more than 4 million residents and 39 million domestic visitors — many of whom come from East Coast markets already served by Robeks.
They plan to open the first location themselves in Center City in March, with another store soon thereafter in a suburban location.
“We want to make it very easy and convenient for people to get healthy meals that are highly nutritious and delicious on their way to work, at lunch, and on their way home,” Matthew Berger said. “We want to give Philadelphians a healthy alternative to fast food, and for us, it is also a great business opportunity. Robeks has been very successful — even in a down market.”
Robeks has enjoyed 21 consecutive months of year-over-year same-store sales increases, and the partners expect the smoothie franchise’s strength to attract other franchisees. In addition to pioneering the brand here, Kimberly will serve as the managing partner for the region, providing support for other franchise owners in Philadelphia as well as in Bucks, Montgomery, Chester, Delaware and New Castle counties.
She is excited about the potential. “From an easy 5K to an Olympic-length triathlon, you’ll find a competitive event just about any weekend in the Philadelphia region. We see a huge opportunity to leverage event promotion and sponsorships in the region to grow the brand.”
She also says the abundance of universities make Philadelphia a strong market. Health-minded 20-somethings are often the first customers, and biggest advocates, for Robeks.
If you are interested in starting a healthy franchise business that has shown strong sales growth and want to learn more about startup costs and financial performance, visit our research pages. To learn about other areas where Robeks is growing, click here.
Chief Development Officer