Roll-Em-Up Taquitos Adds Tattle to its Tech Stack to Elevate the Guest Experience

Roll-Em-Up Taquitos Adds Tattle to its Tech Stack to Elevate the Guest Experience

Roll-Em-Up Taquitos Adds Tattle to its Tech Stack to Elevate the Guest Experience

Southern California-born Roll-Em-Up Taquitos, the fast-growing, street casual concept known for its savory hand-rolled and pan-fried taquitos, today announced the growth of its tech stack by adding Tattle, the leading feedback platform for restaurants and hospitality. 

Tattle is an AI-driven, customer feedback technology that simplifies the guest feedback process. Using artificial intelligence, Tattle measures satisfaction across all-digital ordering channels and then makes recommendations for highly-impactful improvements to operational areas across restaurant locations in order to drive the greatest possible increase in guest satisfaction. Tattle has more than 50 integrations, including category leaders like Toast, Punchh and Olo.

The technology empowers Roll-Em-Up’s entire leadership team, from store managers up through the company’s executive suite, with the insights surrounding what’s working at the store level, and where the company’s needs to double down. This is to ensure the guest experience meets the rapid growth the company has charted for 2023 and beyond.

“Having a team that understands where we’re excelling, and where we need to further lean in from a guest experience perspective is critical,” said Sam Fonseca, chief operating officer at Roll-Em-Up. “I’ve had experience leveraging Tattle and the company’s uncovered insights in the past, and it’s a best-in-class offering that aligns with our organization’s desire to give our team the best tools available.”

Using a treasured family recipe, each Roll-Em-Up taquito starts with a fresh tortilla (corn or flour), hand-rolled and filled with citrus-marinated chicken, braised shredded beef, potatoes with green chilis, and freshly-grated, Monterey jack cheese. The taquitos are then fried in a giant proprietary cast iron pan until crispy and golden brown, then topped with any one of Roll-Em-Up’s house-made sauces, including its signature Lit Sauce.

“Roll-Em-Up is on fire, from the quality of the product, to the long lines it generates with every new store opening,” said Tattle CEO/Founder, Alex Beltrani. “We’re excited to continue our growth and partner with brands like Roll-Em-Up, giving their entire team the tools needed to ensure the guest experience for each new store is as good as the very first one that Ryan and his team opened up just a few years ago.”

Created by the Usrey family based on Mama Karen’s beef taquitos, each Roll-Em-Up Taquitos restaurant uses the freshest ingredients for its five different styles of taquitos, each of which is always hand-rolled and pan-fried to order, in custom cast iron skillets. Today, there are eight open locations, with more than 500 in various stages of development. For more information, visit, or on Facebook, Instagram, Twitter and TikTok.

Tattle is the only Customer Experience Improvement (CXI) platform built to help the hospitality industry by collecting actionable feedback data by interacting with their customers where they make transactions. Using existing third-party tools and API integrations, Tattle connects brands with their guests at every touch point of the customer journey. Through their AI, Tattle recommends the most opportunistic operational area for improvement at each of our partners’ locations to drive the greatest increase in guest satisfaction. Tattle powers the operational improvement strategy for industry leaders, such as MOD Pizza, Dave’s Hot Chicken, Farmer Boys, The Halal Guys and many more. For more information, please visit