UFood Restaurant Group Inc. (OTCBB: UFFC) has begun construction on their second of three UFood Grill locations at the Aberdeen Proving Ground military base in Maryland. UFood was awarded a contract by the Army and Air Force Exchange Service (AAFES) to build and operate three new UFood Grill units on the base in Aberdeen.
Located in the military’s PX building, this 1,120 square foot express version of UFood Grill will offer a limited but varied menu – boasting an array of fresh, healthier options including breakfast paninis and burritos, fire-grilled burgers, signature sandwiches & paninis and specialty salads. The second opening will also include a satellite UBerry at the PX, offering self-serve fat-free frozen yogurt and toppings as well as fresh-fruit & yogurt smoothies. The UFood and UBerry units are expected to open within 60 to 90 days.
“We are very excited to be building our second UFood and UBerry locations at Aberdeen. It’s really an exciting tipping point for us as we grow into the military channel,” said UFood CEO George Naddaff. “We’re confident the busy, health-conscious men and women at Aberdeen will really appreciate our healthier, better-for-you options.”
Recently, the White House and Assistant Secretary of Defense for Health Affairs announced initiatives to provide healthier menus to 1,100 dining halls at military bases last month. The move will adjust the Pentagon’s nutritional standards for the first time in 20 years, bringing more fruits, vegetables, whole grains and healthier food choices to American military in the coming months.
UFood Grill currently operates restaurants in a number of trade channels including airports, hospitals, shopping centers and urban storefronts. The company’s airport locations are in Boston, Cleveland and Dallas. In addition, two units are under construction at Salt Lake City International Airport, expected to open in late April 2012.
The place where “delicious meets nutritious,” UFood Grill is committed to offering consumers great tasting food that is lower in calories and fat and, wherever possible, serves meals that are antibiotic and hormone-free, gluten-free as well as natural, grass-fed beef and cage-free eggs. UFood boasts a wide-ranging menu that includes lean burgers, rice bowls, salads, wraps, paninis and smoothies.
Headquartered in Boston, Mass., UFood Restaurant Group, Inc. is a franchisor and operator of fast-casual food service restaurants. UFood Grill offers a healthy lifestyle alternative to consumers in the fast-casual restaurant space and is positioned to become a leading player in the “better-for-you” quick-serve restaurant category. The Company is led by franchise innovator George Naddaff, who founded Boston Market and led the franchising of several companies including Sylvan Learning Center and VR Business Brokers. Mr. Naddaff also founded two of the first educational day care centers in the United States, Living and Learning Centers and Mulberry Child Care Centers, both of which were sold to KinderCare. Mr. Naddaff has assembled a veteran management team at UFood Grill with a successful record in the franchise market. UFood is currently launching a growth plan to franchise nationwide. To learn more, visit www.ufoodgrill.com.