Shawarma Press, the first authentic shawarma franchise in the nation, has announced a flavorful addition to its Mediterranean menu: the Sumac Chicken Shawarma Wrap. Inspired by the traditional Middle Eastern dish known as “Musakhan,” this new wrap highlights a sophisticated blend of chicken, onions, olive oil, and sumac.
The introduction of this item reflects a strategic effort to bring time-honored flavors to a contemporary audience. By focusing on authentic ingredients like sumac—a staple spice in Middle Eastern cuisine—the brand continues to bridge the gap between cultural tradition and modern culinary trends.
Modern Culinary Trends at Shawarma Press
“The launch of our Sumac Chicken Wrap reflects our commitment to bringing time-honored Middle Eastern flavors to a modern audience,” said Shawarma Press CEO and co-founder Sawsan Abublan. “Sumac is currently trending in the culinary world and gaining traction across social media, making this a timely addition to our menu. It’s a perfect balance of tradition and trend, offering our guests the opportunity to experience flavors that are culturally rooted and relevant today.”
Sumac is derived from the dried and powdered fruit of the sumac bush and has been utilized for centuries to enhance meats and vegetables. It offers a bright, tangy, and lemony profile that is increasingly popular among health-conscious consumers in the United States.
Nutritional Focus and Growth at Shawarma Press
Beyond its unique flavor, sumac is recognized for its antioxidant profile, aligning with the brand’s focus on thoughtful ingredients.
“Sumac has long been valued in traditional Middle Eastern cuisine for its vibrant flavor, and today it’s gaining recognition as a modern ‘superfood’ ingredient,” Abublan added.
The new Sumac Chicken Wrap joins an established lineup of best sellers at Shawarma Press, including:
-
Authentic Chicken and Beef Shawarma.
-
The fiery Tandoori Press Shawarma.
-
The fan-favorite Supreme Wrap.
-
Homemade falafel bites, fresh salads, and hummus bowls.
Since its 2017 debut in Irving, Texas, the franchise has expanded significantly. Locations now span across Arlington, Frisco, San Antonio, and the Dallas Arts District. The brand has also moved into Georgia with sites in Johns Creek and Midtown Atlanta, and recently opened its first Kansas location in Lawrence. With plans to open as many as 50 locations nationwide over the next five years, the brand continues to seek new partners. For franchising details, visit ShawarmaPressFranchise.com.
- More from Shawarma Press