Media Planning and Buying Expertise Has Already Generated Impressive Coverage and Cost Efficiencies
Johnny Rockets is pleased to announce Los Angeles-based, technology-driven Silvercrest Advertising as its business-to-business (B2B) advertising agency-of-record.
Over the past few months, the agency helmed by co-founders William Rodriguez and Ryan Gesler has implemented a strategic media planning and buying plan for Johnny Rockets that has already generated significant, measurable results. In support of the company’s focus on increasing franchise sales – particularly in venues such as airports, casinos, amusement parks and bowling alleys that are a natural fit for Johnny Rocket’s all-American food, friendly service and fun ambiance – Silvercrest developed a tactical media plan to introduce the iconic brand’s franchise opportunity to key industry decision makers.
Four-color ads were placed in highly targeted publications that cater to these niche markets, with Silvercrest often securing free full-page ads, free buyers’ guide premium listings and ad size upgrades at no additional cost due to their strong relationships with the publications. Silvercrest also arranged for key Johnny Rockets franchise partners to be profiled within several of the magazines – often being featured on the front cover.
“Silvercrest negotiated and implemented a media plan for Johnny Rockets that was strategic, thorough and filled with added value,” said Jeff Seeberger – Vice President, Franchise Sales for Johnny Rockets. “Our ads in targeted trade publications were submitted accurately and on time, and we received approximately $30,000 in complimentary editorial space, cover placement, ad size upgrades and premium listings. We’ve been extremely pleased with Silvercrest’s attention to detail, high regard within the media community, and ability to deliver – and often, over deliver – on what they promise.”
Silvercrest Advertising (www.silvercrestadvertising.com) has grown its client base, publication inventory (from 2,500 to more than 11,000) and array of services exponentially since advertising industry veterans Rodriguez and Gesler launched the company in 2011. In addition to their extensive media planning and buying services, Silvercrest offers a proprietary Localized Media Automation Platform (LMAP) that enables restaurant and other service business franchisees to customize newspaper FSIs, door hangers, and other advertising vehicles for their respective trade areas while adhering to franchisor guidelines and maintaining brand integrity.