Smashburger Sizzles Into Sandy Springs

Smashburger, the nation’s fastest growing “better burger” restaurant, brings its fresh approach to burgers to Sandy Springs with the opening of the fifth Atlanta-area location on Wednesday, December 28, 2011 at 6080 Roswell Road. Smashburger brings its juicy burgers that are smashed fresh, served delicious, along with its Haagen-Dazs shakes, tempting sides and regional menu items crafted to please locals’ palates to this Atlanta suburb. This is the fifth of 20 plus Atlanta-area Smashburger locations that local franchisee Phil Wilkins is slated to open over the next seven years.

Each Atlanta Smashburger features a regional menu created with regional flavors and tastes in mind. The Atlanta menu includes: Atlanta Smashburger, which features 100 percent Certified Angus Beef, peach BBQ sauce, Wicked Pimena cheese, grilled jalapeños and Vidalia coleslaw on an egg bun and the Atlanta Smashdog, topped with Wicked Pimena cheese, grilled jalapeños and Vidalia coleslaw.

“We are confident Sandy Springs residents will enjoy the “better burger” Smashburger offers as well as the regional menu designed specifically for the unique palettes of Atlanta,” says Smashburger Founder & Chief Concept Officer Tom Ryan. “Our menu provides guests the chance to try one of our signature creations or to get creative and build their own.”

At Smashburger, the secret is in the smash. It starts with 100-percent—fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses and highest-quality condiments.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, hand-spun Häagen-Dazs shakes and IBC root-beer floats in frosted mugs.

“We are proud of how successfully we’ve been able to grow in the Atlanta market and we’re excited to join the Sandy Springs community,” says Smashburger Chairman & CEO David Prokupek. “Phil Wilkins has been a great collaborator and we look forward to working with him to bring our “better burger” experience to the great Atlanta area.”

“We are excited to announce that the Sandy Springs restaurant will be our first free-standing store,” says Phil Wilkins, Atlanta-area Smashburger franchise owner. “The location will have plenty of parking for all of our customers.”