Smashburger, the fastest growing “better burger” concept in the U.S., today announced it has signed its first two lease agreements in the Calgary market, bringing its juicy burgers that are smashed fresh, served delicious, along with its other premium fare including tender chicken sandwiches and fresh salads to Canada for the first time. The company expects to open its first Calgary location in 2012 with plans to open 10 to 15 units in the Calgary and Edmonton markets over time.
Smashburger is targeting additional growth in Canada and is actively seeking experienced multi-unit operators to become franchise partners across all provinces. This marks the second international commitment for Smashburger, following on the heels of its recent franchise agreements for the Middle East.
The first Calgary Smashburger restaurants will be company-operated and located at Centre 32, 2770 32 Ave NE and at 8888 Country Hills Blvd. N.W. in Calgary.
“We are eager to introduce Smashburger’s better burger offering and our diverse menu of chicken sandwiches, fresh tossed salads and signatures sides to residents in Calgary and Edmonton,” commented Dave Prokupek, chairman and CEO of Smashburger. “Canada is a very attractive market to us and we believe we are bringing a unique, premium dining experience at a competitive price point to local residents. In addition to our company locations here, we are in active discussions with potential franchise partners to further expand our presence with experienced operators in both Vancouver and Toronto.”
Smasburger will continue its focus on serving a localized menu for its guests in Calgary with the addition of a locally inspired burger developed specifically for area residents. The regional burger will be unveiled at the time of the opening.
Each Smashburger starts with 100-percent, fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the juicy burger is served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.
Smashburger’s signature recipes and build your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, and hand-spun Häagen-Dazs shakes.