Smokey Bones Offers Best Practices at Next Gen Restaurant Summit

Nichole (Cole) Robillard
Nichole (Cole) Robillard

Smokey Bones CMO and other industry leaders dissect changing consumer preferences

Smokey Bones Offers Best Practices at Next Gen Restaurant SummitWith consumer preferences changing at lightning-fast speed, Nichole (Cole) Robillard, Chief Marketing Officer at Smokey Bones, joined a panel of restaurant leaders to share their insight on current and changing consumer dining trends. Robillard was a speaker at this year’s Next Gen Restaurant Summit in Atlanta, organized by FSR Magazine, which welcomed a lineup of restaurant executives and change leaders during the three-day Summit.

Leading the topic, “What Your Guests Want: Understanding the Modern Consumer,” Robillard discussed the significance of listening to customer feedback and creating a menu that aligns with their expectations. Robillard shared how this strategy fosters brand loyalty and allows Smokey Bones to concentrate on its core strengths for an overall better dining experience.

“At Smokey Bones, we want to continue to enhance the dining experience and encourage our guests to return to our restaurants with the meals they crave with an environment they are looking for,” said Robillard. “I am honored to have been a panel speaker at the Summit alongside fellow restaurant leaders. We all have the opportunity to learn from one another and to make a positive impact, so I’m grateful for this experience.”

In addition to being a panel speaker, Robillard participated in the Women in Leadership Networking Event at the QSR Evolution Conference on Sept. 6. The event was an opportunity for female industry peers to share their experiences in their careers and foster conversations about female representation in all levels of leadership.

Robillard’s unwavering commitment to propelling Smokey Bones, alongside her instrumental role in garnering industry acclaim, has been pivotal in driving the company’s growth. Speakers on the panel included members from Global Top Golf Venues, GiftAMeal, Legendary Restaurant Brands, Kinetic12, and Tupelo Honey.

To learn more about Smokey Bones, visit

The ‘Masters of Meat,’ Smokey Bones is a full-service restaurant delivering great barbecue, award-winning ribs, crave-worthy cocktails and memorable moments in 61 locations across 16 states. Smokey Bones serves lunch, dinner, and late night everyday. Smokey Bones also has a full bar featuring a variety of bourbons and whiskeys; a selection of domestic, import and local craft beers; and signature, handcrafted cocktails. The restaurant offers a variety of meats that are slow-smoked, fire-grilled, and roasted to perfection available for dine-in, pick-up, online ordering, catering, and delivery. Smokey Bones offers a 10 percent discount to active duty and veterans with ID. 

Smokey Bones is an affiliate of Boca Raton, FL based Sun Capital Partners. For additional information and a list of locations nationwide, please visit Smokey Bones, Meat is What We Do!

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