Smoothie King Keeps It Fresh With New Brand Identity

Smoothie Franchise Celebrates 40 Years with New Logo and Appoints QSR and Ad Agency Veteran David Moore as Vice President, Marketing

Smoothie King’s new brand identity coincides with the celebration of forty years as the nation’s premier smoothie franchise and its global expansion plans that includes 2000 Smoothie King stores by 2017. The revamped logo, created by retail design experts WD Partners, is a nod to Smoothie King’s historic roots while offering a clean, modern approach to health, fitness and community.

“Smoothie King is the only smoothie franchise that has the legacy of forty years in business while being the fastest growing smoothie company of the future,” said Wan Kim, Global CEO of Smoothie King. “Today we unveil a new look for our brand that represents the quality and freshness of our product, and our commitment to the future, as we rapidly expand both in the US and globally.”

Wan Kim purchased Smoothie King in July 2012 and has embarked on a series of evolutions to expand the organization worldwide. In addition to a fresh new look, the company has made critical executive hires including the most recent hire of QSR and ad industry veteran of David Moore, as Vice President of Marketing.

“David is known for his innovative approach marketing some of the world’s most well-known food brands,” said Tom O’Keefe, President and COO of Smoothie King. “We are thrilled to welcome David’s experience and direction as we accelerate the growth of Smoothie King’s iconic brand and provide new ways to inspire our guests with healthy food and active lifestyle choices.”

Moore brings a diverse marketing background, both agency and in-house, to the Smoothie King brand. His experience includes working with renowned food brands and agencies including overseeing marketing and advertising for McDonald’s in South East Asia and China with Leo Burnett, Hardee’s Food Systems, Inc. and Pizza Hut.

Smoothie King maintains over 650 units worldwide with a fast growing global expansion strategy under Kim’s leadership. The company has ranked #1 by Entrepreneur Magazine in the Juice Bar category for over 19 years and is featured in QSR’s Global 30 list.

Smoothie King Keeps It Fresh With New Brand IdentitySmoothie King Franchises, Inc. is a privately held; New Orleans based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has approximately 650 units operating in 32 states, the Caymans, the Republic of Korea and Singapore. In 2012, Smoothie King® was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 19th year; number 104 overall on the 2013 Franchise 500 list, and number 21 on the QSR Global 30 list. Visit; engage on Facebook; follow us on Twitter at