Industry Stalwart and Roy’s Star Deborah Hinson Set To Take the Roy’s Brand to New Heights
In Roy’s terms, consider this a perfect fusion:
- Dallas-based SSCP Management, the brainchild of Dallas business guru Sunil Dharod, who has grown his multi-concept brand into a 400-unit plus organization
- A rising, talented restaurant and marketing industry veteran Deborah Hinson (down-to-earth enough to go by Deb), a full-service marketing firm owner and current marketing brand leader for Roy’s
SSCP has elevated its upscale brand with Deb as the new president of its coveted concept. SSCP has also made Deb an equity owner in Roy’s. Roy’s is universally renowned as an American restaurant specializing in Hawaiian and Japanese fusion cuisine with a focus on seafood, steak and sushi. In 2015, Roy’s restaurants were purchased by OS Pacific, LLC, an SSCP affiliate.
“Deb will be instrumental in reimagining the Roy’s concept and the breath of fresh air she brings is welcomed by our cherished brand,” said Sunil. “Her energy, wit and a roll-up-your sleeves attitude will serve us well. She is the perfect person to move Roy’s forward.”
Roy’s uses European techniques, Pacific Rim cuisine served with warm, from-the-heart hospitality. Together, they create the remarkable dining experience unique to Roy’s Restaurant.
A Purdue boilermaker (another perfect fusion featuring whiskey and beer), Hinson is ready for the reigns: “Leading Roy’s is nothing short of an honor and a privilege, a welcomed challenge,” said Hinson. “Roy’s has always been a different brand, something special, something memorable and SSCP is doing everything it can to amplify that differentiation though positive leadership and service.”
SSCP President Chris Dharod, Sunil’s prized son and an industry hybrid – old school values, new school expertise — could not agree more: “Ultimately, we are in the people business. We care, we do and our leaders are chosen carefully and cautiously as we are serving people who choose our brands. Deb excels in every possible way and this is absolutely the perfect choice for this important position.”
SSCP Management is owned by Sunil Dharod, a Dallas businessman and philanthropist. SSCP is a family-operated company, led by the father Sunil, son and SSCP President Chris Dharod and daughter Puja, a principal and director at SSCP. SSCP is an award-winning restaurant leader with over 400 restaurants nationwide operating under four separate concepts, all category leaders including Applebee’s, Sonic-Drive-In’s, Cici’s Pizza Buffet and Roy’s. SSCP always strives to provide the best experience for its guests through superior service and outstanding food. SSCP’s goal is to give its valued guests a memorable experience in order spur future visits. SSCP also invests in its communities by giving back to those in need and working with a variety of charities to strengthen its communities. It also is renowned industry-wide for treating its team members like family, perhaps best exemplified by Ms. Dharod’s Puja Foundation, which provides financial support when team members at all SSCP restaurants are affected by an unforeseen catastrophic life event.
Internationally-acclaimed Roy’s Restaurant is known for its unique and creative menu, a sensational adventure in bold flavors, and its sincere and engaging hospitality that is a welcomed escape from the ordinary dining experience. Roy’s Restaurant was born by blending two dynamic principals: delicious food and hospitality. For more information about Roy’s Restaurant, please visit www.roysrestaurant.com.