Starbucks CEO: One Currency Matters Most with the Consumer

Starbucks has been able to post strong growth while so many traditional retailers continue to report declining traffic.

“One major retailer after another post numbers that are somewhat disappointing,” Starbucks founder, chairman and CEO Howard Schultz said. “What it says is that this is not a time to embrace the status quo, that experiences matter.”

Schultz joined Yahoo Finance this week to break down just how Starbucks has found success with its customers.

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