Regional Favorite Burrito and Quesadilla Food Mash-Up Goes Mainstream Following Best Test Market Response Since Doritos Locos Tacos
Quesadilla or burrito? Fans everywhere can freely choose both as Taco Bell brings together the two timeless favorites, and places the Quesarito on menu boards nationwide.
Beginning June 9, the Quesarito – a quesadilla and burrito rolled into one – will become a permanent and national menu item, available at participating Taco Bell restaurants. The Quesarito is filled with seasoned beef, premium Latin rice, Chipotle sauce, and reduced-fat sour cream, and then wrapped up in a grilled quesadilla loaded with melted cheeses.
“We’re constantly hearing stories about two great things coming together to create something extraordinary and that takes on a life of its own,” said Chris Brandt, chief marketing officer, Taco Bell. “We have just that with the Quesarito, our latest mash-up of a full grilled cheese quesadilla wrapped around a classic burrito, making something so good that you can expect to see more flavor combinations down the road.”
Brandt also commented that the Quesarito is the best-selling product in a test market since the Doritos® Locos Tacos (DLT), which was the brand’s most successful product launch ever with more than 825 million sold since March 2012. Much like the DLT, the Quesarito combines two classic flavors for an entirely new experience and taste, proving once again that Taco Bell is a game changer in feeding customer’s revolutionary cravings.
The Quesarito will be available starting June 9 at participating Taco Bell restaurants and can be ordered with beef, shredded chicken or steak. The suggested retail price is $1.99 for seasoned beef (650 calories; 34g total fat), $2.79 for shredded chicken (620 calories; 30g total fat) and $2.99 for steak (640 calories; 31g total fat). For complete nutritional information, visit www.tacobell.com/nutrition/information.
Beginning June 12, new television creative to support the launch of the Quesarito, entitled “Imagine,” shows just how much love one woman has for the union of a quesadilla and a burrito, through her own dream sequence. Produced by Deutsch LA, the spot features Taco Bell Feed The Beat band Capital Cities and their song “Love Away,” as part of the brand’s on-going initiative to help artists gain exposure to the millions of people the brand reaches in its television advertising.
Additionally, to celebrate its newest mash-up, Taco Bell will be supporting the launch of the Quesarito via interactive games across social platforms, and more. Tune in to Taco Bell’s social channels in the coming days to participate.