Tag Archive | Catapult Marketing

Brand Drivers in QSR: All About the Experience

Brand Drivers in QSR: All About the Experience

New study highlights the sharp contrast between stated intent and actual drivers of brand choice in QSR Lunch is about menu selection, familiarity and comfort; dinner is a chance to seek out new experiences A new report by Catapult Marketing finds the experience-driven marketplace includes consumer selection of where to […]

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