Tag Archive | Ray Kroc

5 McDonald's Marketing Moments That Would Make Ray Kroc Proud

5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud

In The Founder, the upcoming film about the origins of the McDonald’s global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain. The word “Faustian” appears repeatedly in movie reviews to describe the character that built a franchising juggernaut from a modest fast-food shack […]

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Michael Keaton as Ray Kroc in 'The Founder'

Michael Keaton as Ray Kroc in ‘The Founder’

The Founder is a drama that tells the true story of how Ray Kroc (Michael Keaton), a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers’ speedy system of making the food and saw franchise […]

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Fred L. Turner, McDonald’s Honorary Chairman and Former CEO, Passes Away

McDonald’s Corporation (NYSE: MCD) today announced that Fred L. Turner, Honorary Chairman of the Board of Directors and former Chief Executive Officer, passed away today from complications from pneumonia. He was 80 years old. “Fred was a true pioneer and shaped the quick service restaurant industry. We will remember his […]

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