Tag Archive | Taco Bell Corp.

Inside Taco Bell’s Transformation of the Traditional Taco

The latest flash point in America’s fast food wars and the hottest thing on the counter is not a new hamburger or fries product. It’s Taco Bell’s transformation of the traditional taco with its Doritos and Cool Ranch Doritos Locos Tacos, and if they have their say in it, the […]

Read the full story

Posted in News

Taco Bell Growth Plan Poses Challenges

Taco Bell turned in unexpectedly strong sales in 2012, but delivering a second consecutive year of restaurant sales growth will be a difficult task for the No. 1 Mexican fast-food chain. Taco Bell’s two-track strategy – cheap Doritos tacos for hungry young men and the slightly pricier and higher-quality Cantina […]

Read the full story

Posted in News

Taco Bell’s Cool Ranch Doritos Locos Tacos Available Nationwide

If you thought Nacho Cheese Doritos Locos Tacos (DLT) were awesome, then Cool Ranch DLTs just may be epic. Thanks to fans of Taco Bell and Doritos Cool Ranch flavored chips, the upcoming arrival of Cool Ranch DLT has been more “liked,” “shared” and talked about by consumers than any […]

Read the full story

Posted in News

Cool Ranch Doritos Locos Tacos to Arrive in Taco Bell Restaurants March 7

When Taco Bell launched Doritos Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling more than 350 million in less than a year. While Taco Bell lovers couldn’t get enough of the Doritos Nacho Cheese taco shell combined with the company’s classic crunchy taco […]

Read the full story

Posted in News

Taco Bell LIVE MÁS Monday: Free Churros with Any Purchase Today, Feb. 4

Taco Bell’s Super Bowl LIVE MÁS commercial, “Viva Young,” that aired during the second quarter of Super Bowl XXLVII directed consumers to the brand’s Facebook page to alert them about “LIVE MÁS Monday,”a post-game giveaway for a free churro with any purchase during regular store hours on Monday, Feb. 4. […]

Read the full story

Posted in News

Taco Bell Releases Full LIVE MÁS Super Bowl XLVII Advertisement Online

Get Ready to LIVE MÁS during this year’s Super Bowl. There’s no need to wait until Super Bowl Sunday to join 87 year-old Bernie Goldblatt and friends on an epic nighttime adventure as today, Taco Bell is releasing its full 60-second Super Bowl commercial on the brand’s YouTube channel (www.youtube.com/tacobell). […]

Read the full story

Posted in News

Taco Bell Unveils Details Supporting Its LIVE MÁS Super Bowl XLVII Advertisement

What does it truly mean to “LIVE MÁS?” Beginning today, Taco Bell is going to show the world just that as it unveils a 60-second online teaser video in anticipation of its 60-second brand Super Bowl commercial. The LIVE MÁS brand commercial is titled “Viva Young” and is scheduled to […]

Read the full story

Posted in News

Free Doritos Locos Tacos for America on Oct. 30 from 2-6 P.M. Local Time

Major League Baseball and Taco Bell fans were hungry for a stolen base during the 2012 World Series for a big reason – free Taco Bell Doritos Locos Tacos. Now, thanks to Angel Pagan of the San Francisco Giants and his late inning swipe of second base that fed his […]

Read the full story

Posted in News