California Restaurant Brand Marks Two Decades of Honest Food with Limited-Time Pastry and App Rewards
A popular West Coast dining concept is marking its twentieth year in business by reviving a classic menu item for a charitable cause. When Tender Greens first opened two decades ago, the founders focused on a straightforward mission: preparing wholesome food crafted with care and using ingredients from local agricultural partners who shared that vision. Over the last twenty years, that single neighborhood storefront transformed into a well-known California staple recognized for its seasonal menus and chef-centric approach to everyday dining. To mark this double-decade milestone, the business is bringing back a classic bakery selection, introducing weekly mobile app incentives, and funding food security programs throughout the state.
Anniversary Giveback Initiatives at Tender Greens
The celebration kicks off on June 1 with the temporary return of the Cowboy Cookie. Once a regular option in the restaurant’s bakery display, this textured dessert features a blend of chocolate, shredded coconut, oats, and pecans. For the entire month of June, Tender Greens has committed to donating 100% of the profits generated from this specific cookie to Nourish California, a non-profit organization dedicated to fighting food insecurity across regional communities.
“Two decades later, we’re still grounded in the idea that great food creates connection,” said Oliver Plust, executive head chef at Tender Greens. “The Cowboy Cookie has been part of Tender Greens since the beginning, so bringing it back for the anniversary felt especially meaningful. Partnering with Nourish California also gave us an opportunity to celebrate 20 years while supporting food access efforts across California.”
Patrons who want to assist the non-profit campaign during the June activation can participate through two primary methods:
-
Order the Treat: Add the newly revived Cowboy Cookie directly to any standard lunch or dinner order.
-
Direct Checkout Donations: Digital customers can choose to bypass ordering dessert and instead contribute a direct micro-donation of $1, $5, $10, or $15 during the online payment process.
Alongside the nonprofit fundraising drive, the company is launching a series of weekly promotions targeted at its digital loyalty members. Throughout June, guests utilizing the Tender Greens App can redeem specific rolling rewards based on the weekly calendar:
-
Week 1: A flat 10% discount applied to any standard food or beverage purchase.
-
Week 2: A complimentary drink paired with any order totaling $15 or more.
-
Week 3: A free dessert item—including the returning sweet-and-salty cookie—with any $15 purchase.
-
Week 4: Double loyalty points automatically credited to the user’s account on all transactions.
To read more about the company’s historical milestones, explore the seasonal menu, or locate a nearby kitchen, find details online at TenderGreens.com.