Turning to Twitter to fix restaurant complaints

When Tony Bosco saw mostly negative reviews about the restaurant Wow Bao, he Tweeted: “Going to ‘business’ dinner (at)Wow Bao. Can any1 tell me if it’s going to suck as much reviews suggest.”

And almost immediately he got a response from an unexpected source — BaoMouth, the official Twitter feed of Wow Bao, an upscale fast food place in Chicago. The restaurant offered him a coupon to find out for himself, on the house.

Wow Bao sent Bosco two $15 gift cards via an iPhone app, and Bosco went the next night, posting pictures of the food on Twitter.

“I would say it made it a little more exciting,” said Bosco, 34. “That immediate interaction.

Conversations about food that once only happened between friends are now public thanks to the Internet. And the microblogging site Twitter has only sped up the conversation. Whether it’s reviews before the meal or the service afterward, opinions are voiced freely — and restaurants are taking notice.

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