Restaurant Industry Veterans Lead Development of More Than 60 Texas Locations
Fast-rising quick-service breakfast and lunch concept Twisted Egg Shack is accelerating its growth trajectory. The brand has inked an exclusive Area Development Agreement with 1836 Brands, led by restaurant industry veterans Joey Eguia and Collins Orr, to head up development throughout Texas.
Under the new partnership, 1836 Brands will oversee the rollout of more than 60 restaurants across the state, marking one of the largest expansion commitments in the company’s history.
Site selection is already moving fast, with initial restaurants slated for the League City and Cypress areas within the greater Houston market.
Eguia brings over 30 years of operational leadership to the venture. Having served as COO of Fajita Pete’s, held executive roles at Wings N More and BreWingz, and founded Bayou City Wings, he brings deep expertise in team building and franchise management. Alongside Orr, 1836 Brands pairs hands-on operational know-how with real estate and marketing strategy.
“We have been looking for something exciting and different in the breakfast and lunch category, Twisted Egg Shack checks off all of the boxes, with virtually no competition, there is huge runway for growth. With our connections, we are looking forward to making this the hands down category leader,” said Eguia.
Industry Leaders Fuel Rapid Expansion
Leadership at Twisted Egg Shack expressed strong enthusiasm for the new development deal:
“We couldn’t be more excited to welcome Joey, Collins and the entire 1836 Brands team to The Twisted Egg Shack family,” said Co-Founder Chris Milton. “They understand every aspect of growing restaurant brands. Their experience gives us an incredible advantage as we continue expanding throughout Texas.”
Co-Founder Clay Carson shared a similar sentiment regarding the partnership’s strategic value.
“1836 brings decades of hands-on restaurant operations experience and deep knowledge of restaurant marketing and real estate. It’s the one-two punch we’ve been looking for to fast-track growth with the brand. They aren’t just experienced operators – they’re exceptional franchise partners who understand exactly what it takes to build successful restaurants.”
Nationwide Momentum for Twisted Egg Shack Franchisees
The Texas deal comes as multi-unit operators sign on across the country:
- Central Florida: Entrepreneur Thomas Bell signed a franchise agreement and plans to open his first location in Lakeland by December 1.
- Austin Market: Danny Juarez joined the network after selling his insurance business and will open two locations in the Austin area.
- Additional Markets: Franchise agreements are also set for Manvel and Pearland, Texas, alongside Denver, Colorado.
Built around made-to-order breakfast sandwiches, tacos, lunch items, specialty coffees, energizers, refreshers, and a speedy drive-thru format, the brand continues to draw experienced operators seeking simple, high-efficiency models.
“Our goal has never been to simply grow,” added Milton. “We’re building the right team with the right franchisees and development partners. The quality of people joining The Twisted Egg Shack is what gives us tremendous confidence in where this brand is headed.”
The Twisted Egg Shack is a fast-growing quick-service breakfast and lunch franchise offering premium made-to-order breakfast sandwiches, tacos, signature lunch items, handcrafted coffee beverages, refreshers, energizers, and a fast, convenient drive-thru experience. Built around quality, speed, and operational simplicity, the brand is expanding through franchising with experienced operators throughout the United States.
To learn more about franchise opportunities, check out TwistedEggShack.com/franchise.
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